3 Things You Need To Do To Get Prepared For iOS14
It’s happening. Apple has started to roll out the changes in the US. Apple’s iOS14 changes will have a big impact on how Facebook tracks data. If you are not sure what impact it will have, read this first.
In response to these changes Facebook has come up with some solutions and tools so that advertisers can run effective conversion campaigns.
This preparation is extremely important to be able to run successful Facebook ad campaigns in 2021 and I highly recommend you do these as soon as possible if you haven't done so already.
1)Domain verification: This is a way for you to claim ownership of your domain in your Business Manager. Click here to learn how to implement it.
2)Setting up Facebook's new Aggregated Event Measurement Tool.
With the new changes, you can now only configure up to 8 unique conversion events per website domain that can be used for campaign optimisation. You also need to prioritise your events so that you can receive the highest priority event fed back into your ad account from people who chose to opt-out of advertising. For example, for an e-commerce business, these will be
Add to basket
As purchase is of the highest importance, this will be the event that Facebook will track from users who opted out of tracking. We will see up to 72 hours delays in reporting so bear this in mind when you are evaluating the success of your campaigns.
3)Conversion API integration: Facebook uses the pixel to track the actions taken on your website. Because of the iOS14 changes, some data will be lost. Therefore Facebook recommends Conversion API integration. This ensures Facebook can get server side data which is more robust than the pixel data. Another important thing is turning Auto Advanced Matching on.
Make sure you have got these three things in place to prevent disruption to any campaigns you are running.
If these sound too complicated or you need a helping hand to make sure you stay on top of the upcoming changes, contact me to arrange a consultancy session to do this together.
Social Thyme is now a Facebook Marketing Partner
I am delighted to announce that Social Thyme is now a badged Facebook Marketing Partner!
I have always strived to better serve my clients and getting this recognition from Facebook has made me very happy.
What does it mean to be a Facebook Marketing Partner?
In Facebook's words "The Facebook Marketing Partner badge is awarded to companies who meet the highest standards of performance and service. If you've got a badge, it tells everyone you're among the best at what you do."
The Facebook Marketing Partner programme gives selected agencies visibility and recognition as well as access to top tools and resources. I am honoured that I am listed in Facebook's partner directory.
What does this mean for my clients?
I get access to a number of benefits, such as
-agency analytics reports,
-advertiser spend optimisation recommendations,
-measurement best practices and creative tips as well as access to trainings, expos and customer support.
As a Campaign Management Partner, I help clients with ads strategy, set up, management and optimisation.
This programme will enable me to get even better at what I do and help ecommerce businesses grow online with high performing Facebook and Instagram ads.
Are you ready to level up? If you are an established e-commerce business and are looking to outsource your ad campaigns, you can find more about the way I work here. I also offer a FREE 30-minute strategy call to help you decide if I could be a good fit for your business.
Why hire me as your paid social expert
If you're an established business owner looking for an e-commerce specialist, you may be wondering how to find a paid social expert who will be a good fit for your business. So here are a few reasons to help you make an informed decision before you hire me to help with your social media advertising.
1. I am open and transparent
Transparency is at the core of what I do. When I work with a client, I don't hide anything - I don't hide data, opinions, or results. I regularly monitor the performance of your ads and update you with weekly emails and detailed monthly reports. If there's anything I feel we need to discuss in between our scheduled touchpoints, I will get in touch for an update.
During discovery calls, I often hear from prospective clients who have been burnt by paid social strategists in the past. While they might have been provided with data and regular reports, business owners often tell me they weren't sure what to make of the information. For me, what really matters is not only that you receive the data, but that you also make sense of your campaigns. Because that's the only way for you to be able to make more informed decisions going forward. The data shows you a picture of how your ad campaigns are currently performing, and my job is to help you make sense of it.
That's also why I never talk in jargon. Instead, I always explain things extensively and in plain English. I have no interest in confusing you with terminology or pieces of information that you're not familiar with. For me, it's all about giving you clarity and understanding.
Here's what some of my existing clients said about my approach.
"Isil helped to work with me on-site optimisation, to focus primarily on increasing conversions. Her suggestions were detailed, insightful and also (crucially!) straightforward to implement. I would definitely recommend Isil's site audits." Laura Franklin-Hollier, co-founder at Persephone Beauty.
"Firstly I finally get the data and statistics. Isil explains things in a way that anyone can get (finally someone who speaks my language), she genuinely wants to help and get you the best and most cost-effective results. Thank you again Isil for giving me some much needed guidance where others have failed." Kimberley Barnard, from Kimberley Barnard Coaching.
2. I believe in testing
When running ad campaigns testing is fundamental. Looking at your data helps me to see how your content, your engagement, and any strategies we're employing are working for your product. It's only through testing that we can get a clear picture of what's driving success for your brand and what isn't. Without testing, observing, and analysing the data and tweaking accordingly, you can't make informed decisions. And the best decisions, I believe, are always data-driven.
When working together, I help you test different formats to see which ads are more effective, so you can determine what type of content to use for each type of promotion. When running your ads, we can tweak different elements:
3. I invest in my personal development
When you're working with me as your paid social expert, you are also investing in my experience and knowledge. I have an extensive background in Retail, which can be incredibly useful when working in the e-commerce space. But also, I invest in my own personal development.
This means that I:
As an example, I recently took Facebook’s Media Buyer exam, and I am now certified by Facebook - the Blueprint certification is the highest accreditation they offer. And this is the feedback I received:
“Congratulations on becoming Facebook Certified! Thanks to the time and energy you’ve put in, you have demonstrated advanced proficiency in Facebook Certified Media Buying Professional and are in the unique position to showcase yourself as a Facebook marketing solutions expert.” Facebook.
My agency has also become a Facebook Marketing partner, which is awarded to companies who meet the highest standards of performance and service. This means I get access to some cool tools and benefits to fuel my clients' growth.
Also, below are some kind words that one of my clients shared about me:
"Facebook is such a fast-moving and ever-changing platform, and Isil was on top of all the latest developments, which was exactly what I needed to get up to date with. I highly recommend her as a social media specialist and all-around friendly and professional person to work with." Melanie McDowell, Conference Producer at Business Forums International UK.
4. I give you your time back
Speaking to clients, I know that running your own ads can feel stressful and overwhelming. Putting your ads together, testing, looking at the data, and optimising your campaigns is time-consuming. But if you're not familiar with the platforms or ads manager functionality, these tasks can also feel frustrating and confusing.
Prospective clients often tell me they're tempted to give up on advertising. And when you've tried to run ads on your own and ended up feeling anxious and stressed - wondering if you were wasting time and money - that's understandable. But it doesn't have to be this way.
When you hire me as your paid social expert, you have the peace of mind of having a dedicated consultant fully taking care of your ad campaigns. Because running your own business is busy enough as it is - you certainly don't need running ads added to the mix. By leaving ads management to me, you get to free up more of your precious time to take care of the things that really matter in your business. Let me do what I do best, so you can focus on the things you do best - running your business.
5. I get you results
I run a boutique agency, which means I only take on a limited number of clients. When I decide to work with you, I am fully committed to you and your business. I treat your budget as I would treat my own. And I do that because I'm determined to get you results and a return on your investments. I dedicate the time and effort required to make your advertising successful because I'm committed to your growth and want to see you achieve the best possible results.
Building strong relationships based on mutual trust and respect with my clients is fundamental for me. I don't see myself as a one-off advisor who will step into your business only to disappear a month or so later. Instead, I consider myself as a long-term partner for your company. And I like that all my existing clients see me this way.
It's why I tend to work with established e-commerce businesses for a minimum of 3 months and often longer. After all, being your paid social expert for a month or so wouldn't give us enough time to test and tweak. The real results come month after month. Only when we build more data around your campaigns, we start to understand what really moves the needle for your brand. Every business and every product are different, but I can help you figure out what works for your specific audience.
Would you like some help with your social media advertising? If you are an established e-commerce business and are looking to hire a paid social expert to run ad campaigns for you, you can find more about the way I work here. I also offer a FREE 30-minute strategy call to help you decide if I could be a good fit for your business.
Where did the idea for your business come from?
It came from the realisation and frustration that platforms like Amazon were not considering the impact they were having on the planet, the packaging they use, how the products are made, who makes them and at what cost in both human and planet terms. So the idea to create a platform where all products and businesses listing have a shared set of values, that the products are ethically made and sourced, that they have minimal impact on the planet and are sustainable and that they are vegan or come from a vegan range. This also means they are aligned with Choose Conscious as a business. This provides consumers with an alternative. Interestingly recently like many companies Amazon are having a really good go at green washing themselves, any improvements are important and should be applauded but consumers need to
look beyond the surface.
What's a typical day like?
No day is the same, I like many founders have to wear many hats, so anything from social media planning, to contacting new business to discuss listing on the platform, to bookkeeping and so on!
What is the best part of having your own business?
The flexibility around the working day, work life balance, the freedom to create the business I want. Creating a business for good. Working with sellers that are likeminded.
What's the hardest part?
Always making all the decisions, decision fatigue is real!
What’s your bestselling product?
There is a wonderful array of different vendors listed on the site, from toilet brushes to Vegan Leather trousers but the best seller this month has been a Vegan Candle range.
If you had one piece of advice for someone just starting out, what would it be?
Do your market research and always listen to your gut, oops that’s two!
Let's talk tech. Which software do you use in your business? ( Online store, email marketing, scheduling tools, video apps, accounting & banking apps etc) If you're on Shopify, I'd also love to learn your favourite apps.
I use Dokan and WooCommerce, Xero for accounting, Stripe, Mailchimp, HubSpot for CRM, Canva and Sprout Social. I’m always looking for anything that can help automate a process, so I have more time to actually run the business.
Which social media platform works best for you?
Instagram, along with Instagram shop.
What business book/podcast/courses would you recommend?
I’ve not read a business book recently, I should make time, the last one was Freakonomics probably 15 years ago! In terms of courses I’ve also not done any for years but if you are considering it remember how valuable your time is and invest only courses that fill in your skills gaps.
Where can people find you?
Are you an established e-commerce business with previous experience in running social media ads? If you're looking for some help with your social media advertising and are considering hiring someone to take the stress out of the process to help you reach your sales targets with high-performing social media ads, I can help. In this blog post, I outline the exact process I follow with my clients when it comes to my Facebook and Instagram ad management service.
1. Discovery and research
The initial phase is all about finding out more about you, the client. After an initial discovery call where I find out about your business, your goals, and any previous experience and success you may have had using social media ads in the past, I send over my proposal. In order to give ourselves enough data to make informed decisions, I generally recommend we work together for an initial period of three months.
Following your approval of the terms of us working together, I share a detailed questionnaire for you to fill in. This helps me find out more about your business and your targets and goals when it comes to marketing and advertising.
This then allows me to complete further research and analysis and understand how your competitors run their ads, for example. But it also helps me analyse what has worked or not worked for you in the past and why you may not be getting the best return on your investment. Thanks to my digital marketing and retail background and my experience of working with established e-commerce businesses, I can help you understand why your website isn't converting, for example. Or why your bounce rate might be high or why people might be adding products to their baskets but not going through to checkout.
With the information I collect during the initial questionnaire, I pull together various customer personas to test who is interested in your products and at what cost. In summary, I help you look at your e-commerce store as a whole. What's key is that we tackle any issues before we start running your ads. That way, together, we can get the best value for your advertising budget.
2. Audit and strategy
Before I start running your ad campaigns, I will ask you to provide me access to your Business Manager account.
This allows me to:
Once I've gathered and analysed data from your account and your previous campaigns, I will share my findings and discuss the relevant next steps with you. Depending on your budget, I will also advise on an ongoing social media advertising strategy.
3. Campaign setup and execution
As soon as I have your go-ahead, I am ready to start creating, running and managing your ad campaigns.
In order to do this, we will need:
Decisions and recommendations should always be guided by data, which is why I test different sets of audiences, creatives, and ad copy for you. This allows us to understand what give the best best results and make informed decisions.
If you want to find out more about what makes a good social media ad, head over to my blog post: How to create the best Facebook ads for your e-commerce business.
4. Campaign management and optimisation
Managing your ad campaigns can be time-consuming for business owners and entrepreneurs. But in order to achieve optimal results, regular management and monitoring are necessary. This is why as part of my commitment to you, I access your account on a regular basis (often daily) to ensure your campaigns are working.
If I find that any ads are underperforming, I will remove them. I will also test new audiences and provide recommendations to enhance performance. In other words, if your ads aren't working as well as they could, I will either rectify the situation or contact you if necessary.
I pride myself on being open and transparent. I run a boutique agency with a limited number of clients, so I can give your business the attention it deserves. This is why I will treat your ad budget as if it were my own. If I find any bottlenecks (such as issues with landing pages, seed audiences, or budget limits) I will pause the campaign. My aim is to discuss any issues with you at the earliest opportunity.
5. Insight and reporting
Alongside campaign management, reporting is at the core of what I do. To ensure that you are making the most of your advertising budget, I provide monthly reports as well as weekly email check-ins. I include valuable campaign metrics and results to keep you updated on how your campaigns are progressing.
If I identify any issues that require discussion before one of our scheduled checkpoints, I will arrange a call with you. That way, we can talk through any next steps and actions required.
Are you interested in my Facebook and Instagram ad management service?If you are an established e-commerce business owner and are considering working with me, you can find more information on my Facebook and Instagram ad management service here. Or, you can book a FREE 30-minutes strategy call here.
If you'd like to find out about any of the other services I offer, you can head over to my Work With Me page or download my Price Guide. Please note that prices may vary, depending on your available advertising budget.