Social media platforms are immensely powerful for businesses but when they are not used wisely, they can cause some problems. When you are starting out, it's important to define your objectives and strategically plan how you will achieve these goals. But before you dive into the world of social media, I would love to share a few points:
1. Don't spread yourself thin.
With so many social media platforms out there, it's really important to decide which are the best for your business. If you're not outsourcing social media,it's difficult to keep on top of them. The best thing is to choose two and branch out if / when you can handle it.
2. Don't be salesy.
People go on social media to have fun,to share news or to educate themselves. If you constantly share posts about your products and services, people get bored.
It's not about you or your business, it's all about your community. Before sharing any post, ask yourself: Does this post entertain, inform or educate my community?
3.Don't forget that your community is watching you.
Dedicate a staff to monitor the platforms and answer each and every comment. If you receive negative feedback, don't get aggressive.Take the conversation offline and bear in mind that sometimes negative feedback help you improve your business. Remember your community is watching! Angry customers can be very helpful in amplifying your message if handled well.
4. Don't leave your social media to unqualified staff.
Managing a company's social media accounts is very different from managing a personal account. You need a strategy and expertise to achieve your goals so make sure you have a qualified expert to look after your accounts.
5. Don't buy followers.
It might sound like a good idea if you are just starting out but don't ever fall into this trap. Yes, you might have thousands of followers but the number of followers don't mean anything. The important thing is having an engaged community, even if it's a small one. You won't gain leads from a group of people who are not interested in your products.
Social media is not magic. It works but it takes time and requires effort! If you don't have the time or the knowledge to do it yourself, just get in touch and we can talk about your requirements.
Building a vibrant and growing community is no mean feat. It requires hours of planning and execution.
First things first: we must know our ideal client. Who are we trying to reach? What is their lifestyle? Where do they hang out? What are their problems? How are we going to solve these problems? To be able to connect with the audience, we need to know them and send them the right message.
Plan and schedule your content
Think about what you want to achieve: Creating a buzz around a campaign or an event, drive website traffic, increase brand awareness. Consistency is the key to success and this can only be achieved by planning. Plan your content with your end goal in mind, around key dates, Christmas, Easter etc. Once you have a plan, you can start scheduling it. If you’re scheduling in advance, always remember to tweak things for any last minute news or crisis.
Don't just broadcast.
Remember that social media platforms are social. Ask questions, reply comments, be kind and friendly. When dealing with negative comments, be careful because your community is watching. Last but not least, show the human side of your brand. Make sure your posts are not too salesy. People buy from people so nurture the relationships you’re building and sales will follow.
Use the analytics to gain insights.
All social media platforms have analytics tools that give in depth data. You can get a lot of insights about your audience (for example how old are they, where do they live, when are they online) as well as how successful the content that is shared.
If you haven't set up Google Analytics on your website, I highly recommend you do this in order to track traffic from social media. Monitor the activity, reflect on the results and adjust your strategy.
Consistency is the key to success on social media. Building an engaged community is a lot of work and takes time, but it works.
As always,if you need any help, please get in touch.
Photo of me,aged 6, on my first day of school in Germany.
In the UK most children go back to school today or tomorrow. It's a day full of excitement and as parents we like sharing their photos on social media.
As a social media marketer and someone who reads a lot about online safety, I sometimes see how much parents give away inadvertently when sharing these photos.
If you would like to read more about how to safely share your back to school photos,please head over to Clare Murthy Photography to read my guest post. www.claremurthy.com/blog/2017/9/first-day-of-school-photos