Building a vibrant and growing community is no mean feat. It requires hours of planning and execution.
First things first: we must know our ideal client. Who are we trying to reach? What is their lifestyle? Where do they hang out? What are their problems? How are we going to solve these problems? To be able to connect with the audience, we need to know them and send them the right message.
Plan and schedule your content
Think about what you want to achieve: Creating a buzz around a campaign or an event, drive website traffic, increase brand awareness. Consistency is the key to success and this can only be achieved by planning. Plan your content with your end goal in mind, around key dates, Christmas, Easter etc. Once you have a plan, you can start scheduling it. If you’re scheduling in advance, always remember to tweak things for any last minute news or crisis.
Don't just broadcast.
Remember that social media platforms are social. Ask questions, reply comments, be kind and friendly. When dealing with negative comments, be careful because your community is watching. Last but not least, show the human side of your brand. Make sure your posts are not too salesy. People buy from people so nurture the relationships you’re building and sales will follow.
Use the analytics to gain insights.
All social media platforms have analytics tools that give in depth data. You can get a lot of insights about your audience (for example how old are they, where do they live, when are they online) as well as how successful the content that is shared.
If you haven't set up Google Analytics on your website, I highly recommend you do this in order to track traffic from social media. Monitor the activity, reflect on the results and adjust your strategy.
Consistency is the key to success on social media. Building an engaged community is a lot of work and takes time, but it works.
As always,if you need any help, please get in touch.