Instagram was launched as a photo sharing app exclusively in IOS in 2010. When Facebook purchased the photo-sharing platform in 2012 it had just 30 million users. As of June 2018, it has become the world’s second largest social media platform with one billion monthly active users.
The platform is constantly evolving with new functions such as Instagram Stories and IGTV. Today, it isn’t just the young people who are on Instagram though. The older generation has also embraced Instagram in recent years, even if they don’t post to the platform as actively, they are engaging with the content. *
Instagram users are much more engaged compared to Facebook and Twitter ** and they love brands. Instagram states that 80% of people are following a business account on the platform.
Brands love Instagram as well because it is cost-effective: The Instagram app noted 20% as many ad impressions as Facebook and 9% as many clicks.***
Instagram trends are changing fast and we need to keep a close eye to determine the best practices. Here are my expectations for Instagram in 2019.
As 2018 comes to a close, I wanted to reflect on what has worked well this year and my expectations from 2019.
I started my business towards the end of 2015 and 2018 has been my best year. I worked with some amazing businesses. At times I was too busy and worked long hours but lots of exciting things happened.
I was featured on Metro, Enterprise Nation, Talented Ladies Club and on a couple of other websites.
I have been lucky enough to work with some fantastic clients with whom I have built relationships and collaborated on various projects. I had the chance to go to 10 Downing Street to meet the Prime Minister’s Financial Advisor alongside other business owners in October. It was a once in a lifetime opportunity which I was very happy about.
Online networking is great but meeting people face to face lets us nurture those relationships. This year I tried to attend more events to meet people and it will be one of more priorities in 2019.
In March I delivered my first workshop in London and throughout the year I partnered with my client We Give It to deliver workshops to the charity sector. In February, I will be delivering a workshop for the first time in my hometown in Guildford.
I invested a lot in my business this year. I am working with a business coach to help with my mindset and to develop my business. I have been taking courses in photography and filmmaking. I have thoroughly enjoyed the creativity this brings, I will continue to develop my skills in this area.
When I get too busy with client work, my own social media channels, my email list and blog suffer. This year, I will make sure that I make time for these.
In February I will be starting a Facebook Advertising Course with one of UK’s top Facebook Ads Expert. I feel very excited about the impact this will have and all the other possibilities 2019 holds.
I would like to take this opportunity to wish you a prosperous New Year!
If you'd like to work with me in 2019, there are a couple of ways you can do this: One to one Power Hour sessions, workshops or daily social media marketing: you can check out my all services here. Any questions? Just drop me an email.
I am delighted to share my blog post about Instagram Stories for Enterprise Nation.
Read on here