Instagram was launched as a photo sharing app exclusively in IOS in 2010. When Facebook purchased the photo-sharing platform in 2012 it had just 30 million users. As of June 2018, it has become the world’s second largest social media platform with one billion monthly active users.
The platform is constantly evolving with new functions such as Instagram Stories and IGTV. Today, it isn’t just the young people who are on Instagram though. The older generation has also embraced Instagram in recent years, even if they don’t post to the platform as actively, they are engaging with the content. *
Instagram users are much more engaged compared to Facebook and Twitter ** and they love brands. Instagram states that 80% of people are following a business account on the platform.
Brands love Instagram as well because it is cost-effective: The Instagram app noted 20% as many ad impressions as Facebook and 9% as many clicks.***
Instagram trends are changing fast and we need to keep a close eye to determine the best practices. Here are my expectations for Instagram in 2019.