TikTok is a social media platform that has been a huge success in recent years. TikTok is now integrating with Shopify, which will allow TikTok users to sell their products without leaving the app. This means that TikKik can be used as an all-in-one marketing and sales platform for businesses.
This blog post discusses TikTok's new Shop Tab feature, what it offers, and how it can benefit you!
Shopify merchants with a TikTok For Business account will be able to add a new “Shopping” tab to their TikTok profiles and sync their product catalogs to create mini-storefronts on their profile pages that links directly to their online store for checkout.
Store owners will also be able to tag their products in their videos, when TikTok users tap the tag, they will be directed to the Shopify website for online checkout. This is a great opportunity to bring new buyers to Shopify stores. Users can see new styles, outfits, makeup looks or other product collections without leaving the app by clicking on a TikTok shop tab built right into their profiles.
Shopify announced that there’s a growing demand among merchants for working with TikTok, noting installs across Shopify’s social commerce channels increased by 76% from February 2020 to February 2021.
TikTok has skyrocketed over the last year and captured around 500 million daily active users (DAU). In a recent study, 88% of TikTok users said that they discover new content that they enjoy while using the app, and about half of users said they discover new products through advertisements posted by a product or brand.* Through this partnership TikTok is making it easier for Shopify merchants to tap into the creativity of the TikTok community, be discovered, and optimise their marketing campaigns.
The TikTok Shopping pilot is currently available to Shopify merchants in the US and UK. A select group of merchants in Canada will participate in the pilot in the coming weeks, and the feature will roll out to additional regions in the coming months.
If you need help with understanding how TikTok can benefit your e-commerce business or need help with your TikTok marketing strategy and advertising, just get in touch.
TikTok has quickly taken over the internet since it was first launched in October 2018 and has become one of the most popular apps out there today. If you are unsure about how to use TikTok for your business, this blog post will provide you with some valuable information to help get started!
1)With 689 million global active users as of January 2021, TikTok ranks as the 7th most used social network in the world. The number of UK TikTok users rose from 4.9 million in 2019 to over 6 million, at the beginning of 2020. In fact, 2020 was TikTok's year. It was the most downloaded app of the year. TikTok has proved that it's here to stay.
2)Is it for teenagers only? Not at all, Gen Z has embraced TikTok in 2019 and over the lockdowns its reach expanded massively. In 2020, 62% of TikTok users in the US were aged between 10 and 29 (Statista, 2020).
As of March 2021, teenagers accounted for only 25% of the total users while those between 20 and 29 accounted for 22.4%. This means that only 47.4% of the total users in the US are aged between 10 and 29 (Statista, 2021).
In the UK, 45% of TikTok users are aged 24 and above. One in four are mums and one in two are actively looking for brands on TikTok.
For many businesses that are looking at their marketing mix and wondering what platforms they should be on this year, the answer might just be TikTok. TikTok is still expanding in popularity by attracting more users every day. If your target audience is in these groups, you should definitely test TikTok for your business.
3)TikTok’s audience is far more engaged and loyal compared to Facebook and Instagram. Jennifer Lopez recently posted the same video on Twitter and TikTok. She has 45 million followers on Twitter and 5 million followers on TikTok. The video on Twitter got 2 million views. The video on TikTok got 71 million views.
4)TikTok social commerce is on the rise: E-commerce brands that leverage the visual experiences that TikTok offers are able to get the most out of this platform. Once dominated by viral dance trends, TikTok now has videos from every vertical. Social issues, educational content, beauty tutorials, home hacks, styling tips, and fitness videos are now commonplace.
Social media platforms are now increasingly becoming places of commerce. TikTok has been one of the most popular social networks for this in recent years and is only growing more rapidly by the day.
Shopify merchants can now integrate their stores with TikTok to sell products through the social media app. This is a great way for small businesses to reach new customers via this popular medium that many people are using every day.
It is the perfect platform to share your brand's story and engage with customers. In a world of short attention spans, TikTok has proven that it can hold people’s attention for hours on end, all while generating millions in revenue for brands.
With the right strategy, a brand can become part of TikTok culture and connect with an audience that spends hours every day on this platform. Making your own content can be a powerful TikTok marketing strategy. However, if you feel overwhelmed and don't know where to start from, just get in touch.