TikTok is a social media platform that has been a huge success in recent years. TikTok is now integrating with Shopify, which will allow TikTok users to sell their products without leaving the app. This means that TikKik can be used as an all-in-one marketing and sales platform for businesses.
This blog post discusses TikTok's new Shop Tab feature, what it offers, and how it can benefit you!
Shopify merchants with a TikTok For Business account will be able to add a new “Shopping” tab to their TikTok profiles and sync their product catalogs to create mini-storefronts on their profile pages that links directly to their online store for checkout.
Store owners will also be able to tag their products in their videos, when TikTok users tap the tag, they will be directed to the Shopify website for online checkout. This is a great opportunity to bring new buyers to Shopify stores. Users can see new styles, outfits, makeup looks or other product collections without leaving the app by clicking on a TikTok shop tab built right into their profiles.
Shopify announced that there’s a growing demand among merchants for working with TikTok, noting installs across Shopify’s social commerce channels increased by 76% from February 2020 to February 2021.
TikTok has skyrocketed over the last year and captured around 500 million daily active users (DAU). In a recent study, 88% of TikTok users said that they discover new content that they enjoy while using the app, and about half of users said they discover new products through advertisements posted by a product or brand.* Through this partnership TikTok is making it easier for Shopify merchants to tap into the creativity of the TikTok community, be discovered, and optimise their marketing campaigns.
The TikTok Shopping pilot is currently available to Shopify merchants in the US and UK. A select group of merchants in Canada will participate in the pilot in the coming weeks, and the feature will roll out to additional regions in the coming months.
If you need help with understanding how TikTok can benefit your e-commerce business or need help with your TikTok marketing strategy and advertising, just get in touch.