Are you thinking about hiring a Facebook ads expert? Maybe you have been running some ads with limited success or you are too busy and just want to outsource them. It may be that you’ve come across my website or someone has told you about me and you’re wondering if we can work together. How can you tell if I’m the right Facebook ads expert for your business?
Let me start by telling you why you might NOT want to choose me as your Facebook ads expert.
1. You only want one Facebook campaign for two weeks or a month.
If you’ve had a look at my website, you may have noticed that I offer my Facebook advertising services for a minimum commitment of 3 months. I do that because Facebook advertising works like a well-oiled machine. Every part of the machine needs to be working effectively to be able to get the best results and achieving this takes time.
I will need about 10-15 days to dive deep into your business and to do the groundwork before publishing the ads. It also takes me a while to get to know you, your business, and your competitors. I’m passionate about creating long-term partnerships with my clients and helping them achieve more sales through high performing ads. Think of the minimum 3-month contract working with me as our trial period. Over that time, we will get to know each other, our work style and see how we proceed with the ads. And if it doesn’t work out, we can part ways after that.
2. Your business is about gambling, dating, multilevel marketing, or any other industries that contradict Facebook’s advertising policies.
I specialise in Facebook ads for e-commerce businesses and I am lucky enough to work with some amazing clients who offer great products. So far I have worked for clients in wellness and beauty, food and drinks, lifestyle and home decor and I love the variety. However I do not want to take any risks by taking on any clients who offer products that don't comply with Facebook's advertising policies.
3. You have tried advertising your products which contradict with Facebook’s advertising policies and got your ad account disabled.
I am sure, as you know, this can be very stressful. Let’s be clear about something. If we are going to advertise on Facebook, it’s their playground and we have to abide by their rules. I am not interested in putting my or my clients' Business Manager under danger and trying to game the system.
4. You are just starting out.
Nothing wrong with that obviously we all have to start from somewhere but it means you don’t have the foundations to be able to run profitable Facebook ads just yet. You have started publishing content on your social media platforms and you are driving some traffic to the website but you are not getting consistent sales yet. It’s really important that the foundations are in place before you start investing in paid social. I would love to hear from you in the next 6-12 months.
5. You think Facebook ads are magic and expect amazing results in 48 hours.
Sorry, Facebook ads work but not overnight - unless you have a unicorn product. I need to do detailed research before publishing your ads. This includes onboarding and accessing your Business Manager, auditing what has been done so far, researching and setting up audiences, competitor analysis, understanding your product and creating the ad. All of this takes a lot of time and dedication, and a lot of communication with you. It’s really important to get these right without rushing.
6. You don’t have skin in the game.
To be able to test Facebook ads, you need to have a healthy budget. Running ads is essentially buying data from Facebook. Without enough budget, we are not going to be able to understand if ads will perform or not. How much budget you need, depends on what you are trying to achieve and the price point of your products but as a general rule, nothing less than around £600-£750 a month for a profitable ad campaign. Can you get away with £300-400? Well, you can potentially get some sales but the results you will achieve with this kind of budget will not move the needle for your business.
I spend my clients’ money as if it’s my own. My job is to monitor and optimise the ads and if there are any bottlenecks I will make sure I find out why this is happening and react accordingly.
7. You don’t want to make any changes to your website.
Sometimes, when I take over a new client I can see that the website is not converting well or sometimes I notice some bottlenecks after I start running ads. For example, the website is slow or the user experience is not great. Even if you spend thousands of pounds and direct the best audiences to the website, if the website is not converting well, the ads will not work. I will happily guide you about the changes that need to be done and you need to be open to implement these changes.
If you are still with me and think we might be a good fit, I would love to hear from you. Drop me an email firstname.lastname@example.org or click here to get in touch.
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