Today I'm sharing my favourite tools that I use everyday in my business to create social media graphics that convert.
Images can make or break a social media post. It is really important that social media visuals are compelling and reflect your business or brand. Everyone has different preferences. If you haven't used any of these before, you might want to spend some time playing around with them to see which ones are best for you.
1. Adobe Spark :You can create videos and graphics for your website and social media accounts with Adobe Spark. It comes with lots of templates, colour palette options and my favourite bit is that it offers you fonts and design options that go with your design. It's free and has a mobile app which means you can create on the go and have access to anything you created on desktop.
2.PicMonkey: Use PicMonkey to edit your photos,design collages, logos and add some seasonal touches to your photos. It has a free and paid version where you can save anything that you have created.
3.Canva: Canva is another amazing platform that you can use to create any visual you might need: from business cards to Etsy headers, from menus to Facebook covers, you can create anything here. I like that you can save your templates on the platform. It is free to use and the stock images that you can get from Canva are good quality and relatively cheaper. If you get Canva For Work, you also have the ability to share designs with your team s so team members can share ideas and comment on designs.
4.Ripl Ripl is an amazing app to create eye catching animated photos and videos. The free version has 8 templates and two music choices as well. All you need to do is adding your photos to the templates, adding captions and customising the fonts and colours.
5.Pablo Pablo has built in templates for various social media graphics. It has a built in search option where can you find images or you can upload your own images. You can add filters, your logo and text. If you like, you can add a quote to your images.
Which one is your favourite? Are there any others that you like to use? Please let me know in the comments.
Building up your social media accounts from scratch can be overwhelming! If you need some tips to up your social media game, here are seven tips that you can start implementing straight away:
We all know that business owners are busy and have a lot on their plate. Updating Facebook is just another item on their to-do list and it gets neglected amongst other things that are more important. Social media management might look easy at first glance. You might think that you can dedicate your own time or hire an intern to do it for you. Yet it requires dedicated time and expert knowledge.
Here is why you need a trained social media manager:
1.We have expert knowledge of social media channels and we can help you decide which social media channels are the best for your business. The digital marketing industry changes almost daily with new features and algorithms which is difficult to keep up with. However a social media manager will have the latest information and update your channels with this expertise.
2. We use a strategic approach to social media marketing. We will monitor your accounts and engage with your followers daily to build relationships with your prospective clients.
Social media is not a side gig for us, it is our top priority.
3. We save you time so you can focus on the other aspects of your business. We can help find prospective clients, monitor what is happening in your industry and do PR for you.
4.We use KPIs to track the success of social media marketing activities.This is key to understanding what works and what does not work with your community of followers. This approach helps us create a bespoke social media marketing approach.
5.In order to be successful, Social Media content needs to be valuable to the audience. Companies need someone who can take the time to find, generate, and create this valuable content. We find the most engaging content and create content (visual graphics, info graphics) for your community.
Social media marketing is not rocket science. However, you need to do it consistently every single day and it needs to be cohesive with the marketing campaign of the business. Content research,engagement,social listening, analysing the results and tweaking the strategy accordingly all require a dedicated time.
If you are interested in learning more about how I can help your business through social media management, give me a shout.
Effective social media marketing is demanding: You need to put in effort and time. In return,we all want to see the impact of this activity. But what is the best way of measuring social media success?
Too many people focus on the number of likes or followers. Yes, follower growth is a criteria but not on its own.
There are three other measures to monitor:
How many people engage with your posts? Are they commenting, sharing, clicking on your posts? You can have a lot of followers but if they are not engaging with your posts, you are marketing to wrong people.
Reach will give you a good understanding of how attractive your social media content is to your target audience. If your followers engage with your content, their activity is usually shared with their connections, which increases your page’s reach.
Did people visit your website as a result of social media marketing? The best tool to track this is Google Analytics and you need to embed the Google Analytics code to your website.
All the social media platforms have extensive data that can give you very valuable information about your social media marketing. It is really important to check these weekly.
Please do let me know in the comments if you need any more information about the insights that you can obtain from the platforms.
Is Facebook, Instagram, Pinterest, Snapchat, YouTube, Linkedin or Twitter the best place to put your marketing budget? It all depends on your brand and where your audience is hanging out.
Facebook is by far the most popular network. People turn to Facebook and Twitter to engage with brands, to ask questions or to get basic information about your business. With Facebook advertising you can target people who don't follow your page or people who don't know about your products/services. If you are a local business, you can target the people in your area. The short answer is, if you are a business you must have a Facebook page!
If you have a B2B business, you need to be on Linkedin. You can reach decision makers and connect with potential clients. You can publish articles on Linkedin Pulse to establish yourself as an expert in your industry. You can use it for networking. With Linkedin ads, you can specifically target they type of people you want to reach.
Twitter was launched in 2006, has approximately 300 million users. Brands use it to inform their customers of events, sales, business updates, and more. You can use Twitter to build relations with prospective clients, influencer marketing, customer services and driving traffic to your website.
Instagram has grown a lot in the last couple of years. If you have beautiful images and videos, this is where you need to be. It is an amazing platform to create brand awareness and to utilise influencer marketing.
If you want to target a younger audience, you need to be on Snapchat. Use Snapchat to increase your brand awareness and engagement level with your target group through highly creative and visual content.
Pinterest is great for businesses who target women. If you have lots of visuals, if you have a food, fashion,travel or craft business, it makes sense that you use Pinterest to reach your audience.
Youtube is great for DIY, craft and food businesses. But you need to able to make quality videos to be able to get leads from the platform.
If you are not outsourcing your social media, I recommend you choose two platforms to start with. Each platform is different and to get it right you need to craft each post carefully. Social media is about quality. Doing two or three channels really well consistently, will bring you more conversion and leads.
If you need you need help with picking the right platform for your business, please get in touch.