Today I'm sharing my favourite tools that I use everyday in my business to create social media graphics that convert.
Images can make or break a social media post. It is really important that social media visuals are compelling and reflect your business or brand. Everyone has different preferences. If you haven't used any of these before, you might want to spend some time playing around with them to see which ones are best for you.
1. Adobe Spark :You can create videos and graphics for your website and social media accounts with Adobe Spark. It comes with lots of templates, colour palette options and my favourite bit is that it offers you fonts and design options that go with your design. It's free and has a mobile app which means you can create on the go and have access to anything you created on desktop.
2.PicMonkey: Use PicMonkey to edit your photos,design collages, logos and add some seasonal touches to your photos. It has a free and paid version where you can save anything that you have created.
3.Canva: Canva is another amazing platform that you can use to create any visual you might need: from business cards to Etsy headers, from menus to Facebook covers, you can create anything here. I like that you can save your templates on the platform. It is free to use and the stock images that you can get from Canva are good quality and relatively cheaper. If you get Canva For Work, you also have the ability to share designs with your team s so team members can share ideas and comment on designs.
4.Ripl Ripl is an amazing app to create eye catching animated photos and videos. The free version has 8 templates and two music choices as well. All you need to do is adding your photos to the templates, adding captions and customising the fonts and colours.
5.Pablo Pablo has built in templates for various social media graphics. It has a built in search option where can you find images or you can upload your own images. You can add filters, your logo and text. If you like, you can add a quote to your images.
Which one is your favourite? Are there any others that you like to use? Please let me know in the comments.
Building up your social media accounts from scratch can be overwhelming! If you need some tips to up your social media game, here are seven tips that you can start implementing straight away:
We all know that business owners are busy and have a lot on their plate. Updating Facebook is just another item on their to-do list and it gets neglected amongst other things that are more important. Social media management might look easy at first glance. You might think that you can dedicate your own time or hire an intern to do it for you. Yet it requires dedicated time and expert knowledge.
Here is why you need a trained social media manager:
1.We have expert knowledge of social media channels and we can help you decide which social media channels are the best for your business. The digital marketing industry changes almost daily with new features and algorithms which is difficult to keep up with. However a social media manager will have the latest information and update your channels with this expertise.
2. We use a strategic approach to social media marketing. We will monitor your accounts and engage with your followers daily to build relationships with your prospective clients.
Social media is not a side gig for us, it is our top priority.
3. We save you time so you can focus on the other aspects of your business. We can help find prospective clients, monitor what is happening in your industry and do PR for you.
4.We use KPIs to track the success of social media marketing activities.This is key to understanding what works and what does not work with your community of followers. This approach helps us create a bespoke social media marketing approach.
5.In order to be successful, Social Media content needs to be valuable to the audience. Companies need someone who can take the time to find, generate, and create this valuable content. We find the most engaging content and create content (visual graphics, info graphics) for your community.
Social media marketing is not rocket science. However, you need to do it consistently every single day and it needs to be cohesive with the marketing campaign of the business. Content research,engagement,social listening, analysing the results and tweaking the strategy accordingly all require a dedicated time.
If you are interested in learning more about how I can help your business through social media management, give me a shout.