As 2018 comes to a close, I wanted to reflect on what has worked well this year and my expectations from 2019.
I started my business towards the end of 2015 and 2018 has been my best year. I worked with some amazing businesses. At times I was too busy and worked long hours but lots of exciting things happened.
I was featured on Metro, Enterprise Nation, Talented Ladies Club and on a couple of other websites.
I have been lucky enough to work with some fantastic clients with whom I have built relationships and collaborated on various projects. I had the chance to go to 10 Downing Street to meet the Prime Minister’s Financial Advisor alongside other business owners in October. It was a once in a lifetime opportunity which I was very happy about.
Online networking is great but meeting people face to face lets us nurture those relationships. This year I tried to attend more events to meet people and it will be one of more priorities in 2019.
In March I delivered my first workshop in London and throughout the year I partnered with my client We Give It to deliver workshops to the charity sector. In February, I will be delivering a workshop for the first time in my hometown in Guildford.
I invested a lot in my business this year. I am working with a business coach to help with my mindset and to develop my business. I have been taking courses in photography and filmmaking. I have thoroughly enjoyed the creativity this brings, I will continue to develop my skills in this area.
When I get too busy with client work, my own social media channels, my email list and blog suffer. This year, I will make sure that I make time for these.
In February I will be starting a Facebook Advertising Course with one of UK’s top Facebook Ads Expert. I feel very excited about the impact this will have and all the other possibilities 2019 holds.
I would like to take this opportunity to wish you a prosperous New Year!
If you'd like to work with me in 2019, there are a couple of ways you can do this: One to one Power Hour sessions, workshops or daily social media marketing: you can check out my all services here. Any questions? Just drop me an email.
Social video has become hugely popular in the last few years. As a result, there are a lot of tools in the market that enable you to create decent quality videos on your smart phone.
Almost all the social media platforms are encouraging people to share and consume video and it definitely is a great way to connect with your audience.
Today I would like to share five apps that I use frequently for my business:
1. Ripl Ripl app has built-in templates so it's super easy to use. All you need to do is adding photos / text and customising your design. Amazing!
2.Adobe Spark Video: Adobe Spark Video has built in story templates: Promote an idea, Show and Tell, Teach A Lesson etc. Add photos, text, music and voila! Adobe Spark Post app also has an animation option that is equally eye-catching.
3. InShot Video Editor is great for editing your videos on your phone, add music, text, stickers etc. It literally transforms your video!
4. Flixel lets you create beautiful cinemagraphs. Being able to create these videos on the go, is absolutely mind blowing!
5.Clips by Apple. If you're an Iphone user,chances are you already have the Clips app. Like the above mentioned apps it has some features to make your videos more exciting by adding text and music but it also has an additional feature which sets it apart:It has a voice recognition feature and thanks to that you can add text overlays with your voice!
There are many more apps in the market. But these are the ones I use frequently these days?
What are your favourite apps to create video? Let me know in the comments.
If you don't have the time to do it yourself, this is a service I am offering. Just get in touch and we can talk about your requirements.
Social media platforms are immensely powerful for businesses but when they are not used wisely, they can cause some problems. When you are starting out, it's important to define your objectives and strategically plan how you will achieve these goals. But before you dive into the world of social media, I would love to share a few points:
1. Don't spread yourself thin.
With so many social media platforms out there, it's really important to decide which are the best for your business. If you're not outsourcing social media,it's difficult to keep on top of them. The best thing is to choose two and branch out if / when you can handle it.
2. Don't be salesy.
People go on social media to have fun,to share news or to educate themselves. If you constantly share posts about your products and services, people get bored.
It's not about you or your business, it's all about your community. Before sharing any post, ask yourself: Does this post entertain, inform or educate my community?
3.Don't forget that your community is watching you.
Dedicate a staff to monitor the platforms and answer each and every comment. If you receive negative feedback, don't get aggressive.Take the conversation offline and bear in mind that sometimes negative feedback help you improve your business. Remember your community is watching! Angry customers can be very helpful in amplifying your message if handled well.
4. Don't leave your social media to unqualified staff.
Managing a company's social media accounts is very different from managing a personal account. You need a strategy and expertise to achieve your goals so make sure you have a qualified expert to look after your accounts.
5. Don't buy followers.
It might sound like a good idea if you are just starting out but don't ever fall into this trap. Yes, you might have thousands of followers but the number of followers don't mean anything. The important thing is having an engaged community, even if it's a small one. You won't gain leads from a group of people who are not interested in your products.
Social media is not magic. It works but it takes time and requires effort! If you don't have the time or the knowledge to do it yourself, just get in touch and we can talk about your requirements.
Photo of me,aged 6, on my first day of school in Germany.
In the UK most children go back to school today or tomorrow. It's a day full of excitement and as parents we like sharing their photos on social media.
As a social media marketer and someone who reads a lot about online safety, I sometimes see how much parents give away inadvertently when sharing these photos.
If you would like to read more about how to safely share your back to school photos,please head over to Clare Murthy Photography to read my guest post. www.claremurthy.com/blog/2017/9/first-day-of-school-photos