How to pick the right social media platform for your business?

Is Facebook, Instagram, Pinterest, Snapchat, YouTube, Linkedin or Twitter the best place to put your marketing budget? It all depends on your brand and where your audience is hanging out.

Facebook is by far the most popular network. People turn to Facebook and Twitter to engage with brands, to ask questions or to get basic information about your business. With Facebook advertising you can target people who don't follow your page or people who don't know about your products/services. If you are a local business, you can target the people in your area. The short answer is, if you are a business you must have a Facebook page!

If you have a B2B business, you need to be on Linkedin. You can reach decision makers and connect with potential clients. You can publish articles on Linkedin Pulse to establish yourself as an expert in your industry. You can use it for networking. With Linkedin ads, you can specifically target they type of people you want to reach.

Twitter was launched in 2006, has approximately 300 million users. Brands use it to inform their customers of events, sales, business updates, and more. You can use Twitter to build relations with prospective clients, influencer marketing, customer services and driving traffic to your website.

Instagram has grown a lot in the last couple of years. If you have beautiful images and videos, this is where you need to be. It is an amazing platform to create brand awareness and to utilise influencer marketing.

If you want to target  a younger audience, you need to be on Snapchat. Use Snapchat to increase your brand awareness and engagement level with your target group through highly creative and visual content.

Pinterest is great for businesses who target women. If you have lots of visuals, if you have a food, fashion,travel or craft business, it makes sense that you use Pinterest to reach your audience.

Youtube is great for DIY, craft and food businesses. But you need to able to make quality videos to be able to get leads from the platform.

If you are not outsourcing your social media, I recommend you choose two platforms to start with. Each platform is different and to get it right you need to craft each post carefully. Social media is about quality. Doing two or three channels really well consistently, will bring you more conversion and leads.

If you need you need help with picking the right platform for your business, please get in touch.