TikTok has quickly taken over the internet since it was first launched in October 2018 and has become one of the most popular apps out there today. If you are unsure about how to use TikTok for your business, this blog post will provide you with some valuable information to help get started!
1)With 689 million global active users as of January 2021, TikTok ranks as the 7th most used social network in the world. The number of UK TikTok users rose from 4.9 million in 2019 to over 6 million, at the beginning of 2020. In fact, 2020 was TikTok's year. It was the most downloaded app of the year. TikTok has proved that it's here to stay.
2)Is it for teenagers only? Not at all, Gen Z has embraced TikTok in 2019 and over the lockdowns its reach expanded massively. In 2020, 62% of TikTok users in the US were aged between 10 and 29 (Statista, 2020).
As of March 2021, teenagers accounted for only 25% of the total users while those between 20 and 29 accounted for 22.4%. This means that only 47.4% of the total users in the US are aged between 10 and 29 (Statista, 2021).
In the UK, 45% of TikTok users are aged 24 and above. One in four are mums and one in two are actively looking for brands on TikTok.
For many businesses that are looking at their marketing mix and wondering what platforms they should be on this year, the answer might just be TikTok. TikTok is still expanding in popularity by attracting more users every day. If your target audience is in these groups, you should definitely test TikTok for your business.
3)TikTok’s audience is far more engaged and loyal compared to Facebook and Instagram. Jennifer Lopez recently posted the same video on Twitter and TikTok. She has 45 million followers on Twitter and 5 million followers on TikTok. The video on Twitter got 2 million views. The video on TikTok got 71 million views.
4)TikTok social commerce is on the rise: E-commerce brands that leverage the visual experiences that TikTok offers are able to get the most out of this platform. Once dominated by viral dance trends, TikTok now has videos from every vertical. Social issues, educational content, beauty tutorials, home hacks, styling tips, and fitness videos are now commonplace.
Social media platforms are now increasingly becoming places of commerce. TikTok has been one of the most popular social networks for this in recent years and is only growing more rapidly by the day.
Shopify merchants can now integrate their stores with TikTok to sell products through the social media app. This is a great way for small businesses to reach new customers via this popular medium that many people are using every day.
It is the perfect platform to share your brand's story and engage with customers. In a world of short attention spans, TikTok has proven that it can hold people’s attention for hours on end, all while generating millions in revenue for brands.
With the right strategy, a brand can become part of TikTok culture and connect with an audience that spends hours every day on this platform. Making your own content can be a powerful TikTok marketing strategy. However, if you feel overwhelmed and don't know where to start from, just get in touch.