February 15th, 2021

Why hire me as your paid social expert

If you're an established business owner looking for an e-commerce specialist, you may be wondering how to find a paid social expert who will be a good fit for your business. So here are a few reasons to help you make an informed decision before you hire me to help with your social media advertising.
1. I am open and transparent 
Transparency is at the core of what I do. When I work with a client, I don't hide anything - I don't hide data, opinions, or results. I regularly monitor the performance of your ads and update you with weekly emails and detailed monthly reports. If there's anything I feel we need to discuss in between our scheduled touchpoints, I will get in touch for an update.
During discovery calls, I often hear from prospective clients who have been burnt by paid social strategists in the past. While they might have been provided with data and regular reports, business owners often tell me they weren't sure what to make of the information. For me, what really matters is not only that you receive the data, but that you also make sense of your campaigns. Because that's the only way for you to be able to make more informed decisions going forward. The data shows you a picture of how your ad campaigns are currently performing, and my job is to help you make sense of it.
That's also why I never talk in jargon. Instead, I always explain things extensively and in plain English. I have no interest in confusing you with terminology or pieces of information that you're not familiar with. For me, it's all about giving you clarity and understanding.
Here's what some of my existing clients said about my approach.
"Isil helped to work with me on-site optimisation, to focus primarily on increasing conversions. Her suggestions were detailed, insightful and also (crucially!) straightforward to implement. I would definitely recommend Isil's site audits." Laura Franklin-Hollier, co-founder at Persephone Beauty.
And also,
"Firstly I finally get the data and statistics. Isil explains things in a way that anyone can get (finally someone who speaks my language), she genuinely wants to help and get you the best and most cost-effective results. Thank you again Isil for giving me some much needed guidance where others have failed." Kimberley Barnard, from Kimberley Barnard Coaching.
2. I believe in testing 
When running ad campaigns testing is fundamental. Looking at your data helps me to see how your content, your engagement, and any strategies we're employing are working for your product. It's only through testing that we can get a clear picture of what's driving success for your brand and what isn't. Without testing, observing, and analysing the data and tweaking accordingly, you can't make informed decisions. And the best decisions, I believe, are always data-driven.
When working together, I help you test different formats to see which ads are more effective, so you can determine what type of content to use for each type of promotion. When running your ads, we can tweak different elements:

• Your copy.
• Your images or your videos.
• The calls to action.

When we discuss your reports and go through the data together, we learn from it and can react accordingly. The last thing I want is for you to get into a situation where you believe that the fact your ads aren't performing better is down to your product. This is hardly ever the case! If your campaigns aren't working, we can test different solutions to move things in the right direction.
3. I invest in my personal development
​When you're working with me as your paid social expert, you are also investing in my experience and knowledge. I have an extensive background in Retail, which can be incredibly useful when working in the e-commerce space. But also, I invest in my own personal development.
This means that I:

• Keep up-to-date with the latest industry news.
• Take relevant professional courses and join masterminds to ensure my skills and knowledge stay relevant.
• Regularly connect, exchange advice and ideas, and consult with a wide network of associates and colleagues who work in similar positions but in a variety of industries and sectors.

This matters because the social media and advertising landscapes change quickly. And it's not your job to keep up with the latest developments, features, or platforms. It is mine though. So when you hire me as your paid social expert, you have someone in your corner who will always strive to keep her knowledge fresh, relevant, and ahead of the curve.
As an example, I recently took Facebook’s Media Buyer exam, and I am now certified by Facebook - the Blueprint certification is the highest accreditation they offer. And this is the feedback I received: 
“Congratulations on becoming Facebook Certified! Thanks to the time and energy you’ve put in, you have demonstrated advanced proficiency in Facebook Certified Media Buying Professional and are in the unique position to showcase yourself as a Facebook marketing solutions expert.” Facebook. 
My agency has also become a Facebook Marketing partner, which is awarded to companies who meet the highest standards of performance and service. This means I get access to some cool tools and benefits to fuel my clients' growth.
Also, below are some kind words that one of my clients shared about me:
"Facebook is such a fast-moving and ever-changing platform, and Isil was on top of all the latest developments, which was exactly what I needed to get up to date with. I highly recommend her as a social media specialist and all-around friendly and professional person to work with." Melanie McDowell, Conference Producer at Business Forums International UK. 
4. I give you your time back
Speaking to clients, I know that running your own ads can feel stressful and overwhelming. Putting your ads together, testing, looking at the data, and optimising your campaigns is time-consuming. But if you're not familiar with the platforms or ads manager functionality, these tasks can also feel frustrating and confusing.
Prospective clients often tell me they're tempted to give up on advertising. And when you've tried to run ads on your own and ended up feeling anxious and stressed - wondering if you were wasting time and money - that's understandable. But it doesn't have to be this way.
When you hire me as your paid social expert, you have the peace of mind of having a dedicated consultant fully taking care of your ad campaigns. Because running your own business is busy enough as it is - you certainly don't need running ads added to the mix. By leaving ads management to me, you get to free up more of your precious time to take care of the things that really matter in your business. Let me do what I do best, so you can focus on the things you do best - running your business.
5. I get you results
I run a boutique agency, which means I only take on a limited number of clients. When I decide to work with you, I am fully committed to you and your business. I treat your budget as I would treat my own. And I do that because I'm determined to get you results and a return on your investments. I dedicate the time and effort required to make your advertising successful because I'm committed to your growth and want to see you achieve the best possible results.
Building strong relationships based on mutual trust and respect with my clients is fundamental for me. I don't see myself as a one-off advisor who will step into your business only to disappear a month or so later. Instead, I consider myself as a long-term partner for your company. And I like that all my existing clients see me this way.
It's why I tend to work with established e-commerce businesses for a minimum of 3 months and often longer. After all, being your paid social expert for a month or so wouldn't give us enough time to test and tweak. The real results come month after month. Only when we build more data around your campaigns, we start to understand what really moves the needle for your brand. Every business and every product are different, but I can help you figure out what works for your specific audience.
Would you like some help with your social media advertising? If you are an established e-commerce business and are looking to hire a paid social expert to run ad campaigns for you, you can find more about the way I work here. I also offer a FREE 30-minute strategy call to help you decide if I could be a good fit for your business.

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