Everything you need to know about my Facebook and Instagram ad management service

Are you an established e-commerce business with previous experience in running social media ads? If you're looking for some help with your social media advertising and are considering hiring someone to take the stress out of the process to help you reach your sales targets with high-performing social media ads, I can help. In this blog post, I outline the exact process I follow with my clients when it comes to my Facebook and Instagram ad management service.
1. Discovery and research
The initial phase is all about finding out more about you, the client. After an initial discovery call where I find out about your business, your goals, and any previous experience and success you may have had using social media ads in the past, I send over my proposal. In order to give ourselves enough data to make informed decisions, I generally recommend we work together for an initial period of three months. 
Following your approval of the terms of us working together, I share a detailed questionnaire for you to fill in. This helps me find out more about your business and your targets and goals when it comes to marketing and advertising.
This then allows me to complete further research and analysis and understand how your competitors run their ads, for example. But it also helps me analyse what has worked or not worked for you in the past and why you may not be getting the best return on your investment. Thanks to my digital marketing and retail background and my experience of working with established e-commerce businesses, I can help you understand why your website isn't converting, for example. Or why your bounce rate might be high or why people might be adding products to their baskets but not going through to checkout.
With the information I collect during the initial questionnaire, I pull together various customer personas to test who is interested in your products and at what cost. In summary, I help you look at your e-commerce store as a whole. What's key is that we tackle any issues before we start running your ads. That way, together, we can get the best value for your advertising budget.
2. Audit and strategy
Before I start running your ad campaigns, I will ask you to provide me access to your Business Manager account.
This allows me to: 

• Check that your account is set up correctly. For example, is your Business Manager linked to a business account? Do you have Pixel set up? And was it set up correctly? 
• Create and install your Pixel (if you haven't done so already) and events tracking. This will come in handy for retargeting and for VIP audience building.
• Check the performance and insight of any previous campaigns you may have been running. 
• Research and build your advertising audience, including custom audiences.
• Set up Analytics for granular reporting.

During this initial research and set up phase, which can last up to 10-15 days, I will also ask for you to provide me access to any creatives (photos or videos) of the products you want to promote. For ease, these can be shared easily and safely via Google Drive or WeTransfer. 
Once I've gathered and analysed data from your account and your previous campaigns, I will share my findings and discuss the relevant next steps with you. Depending on your budget, I will also advise on an ongoing social media advertising strategy. 
3. Campaign setup and execution
As soon as I have your go-ahead, I am ready to start creating, running and managing your ad campaigns.
In order to do this, we will need:

• ad copy,
• videos,
• or images to showcase your products.  

Before I start running your ads, I will put forward a few different options for copy and advise on creatives that will work well for your specific type of product or business. In case you don’t have any professional videos, I can use your product images to create videos or slideshows within Business Manager or use other relevant third-party apps. 
Decisions and recommendations should always be guided by data, which is why I test different sets of audiences, creatives, and ad copy for you. This allows us to understand what give the best best results and make informed decisions. 
If you want to find out more about what makes a good social media ad, head over to my blog post: How to create the best Facebook ads for your e-commerce business. 
4. Campaign management and optimisation
Managing your ad campaigns can be time-consuming for business owners and entrepreneurs. But in order to achieve optimal results, regular management and monitoring are necessary. This is why as part of my commitment to you, I access your account on a regular basis (often daily) to ensure your campaigns are working. 
If I find that any ads are underperforming, I will remove them. I will also test new audiences and provide recommendations to enhance performance. In other words, if your ads aren't working as well as they could, I will either rectify the situation or contact you if necessary. 
I pride myself on being open and transparent. I run a boutique agency with a limited number of clients, so I can give your business the attention it deserves. This is why I will treat your ad budget as if it were my own. If I find any bottlenecks (such as issues with landing pages, seed audiences, or budget limits) I will pause the campaign. My aim is to discuss any issues with you at the earliest opportunity. 
5. Insight and reporting 
Alongside campaign management, reporting is at the core of what I do. To ensure that you are making the most of your advertising budget, I provide monthly reports as well as weekly email check-ins. I include valuable campaign metrics and results to keep you updated on how your campaigns are progressing.
If I identify any issues that require discussion before one of our scheduled checkpoints, I will arrange a call with you. That way, we can talk through any next steps and actions required.
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Are you interested in my Facebook and Instagram ad management service?If you are an established e-commerce business owner and are considering working with me, you can find more information on my Facebook and Instagram ad management service here. Or, you can book a FREE 30-minutes strategy call here. 
If you'd like to find out about any of the other services I offer, you can head over to my Work With Me page or download my Price Guide. Please note that prices may vary, depending on your available advertising budget.