SOCIAL THYME
  • Home
  • About Me
  • Work With Me
    • Price Guide
    • Facebook & Instagram Advertising
    • TikTok Strategy and Advertising
    • Snapchat Advertising
    • Shopify Store Services
    • Training & Workshops
    • Free resources
  • Blog
  • Contact
  • Home
  • About Me
  • Work With Me
    • Price Guide
    • Facebook & Instagram Advertising
    • TikTok Strategy and Advertising
    • Snapchat Advertising
    • Shopify Store Services
    • Training & Workshops
    • Free resources
  • Blog
  • Contact

March 13th, 2021

13/3/2021

0 Comments

 

3 Things You Need To Do To Get Prepared For iOS14

FacebookAd_ios14
It’s happening. Apple has started to roll out the changes in the US. Apple’s iOS14 changes will have a big impact on how  Facebook tracks data. If you are not sure what impact it will have, read this first.

In response to these changes Facebook has come up with some solutions and tools so that advertisers can run effective conversion campaigns. 

This preparation is extremely important to be able to run successful Facebook ad campaigns in 2021 and I highly recommend you do these as soon as possible if you haven't done so already.

1)Domain verification:  This is  a way for you to claim ownership of your domain in your Business Manager. Click here to learn how to implement it.

2)Setting up Facebook's new Aggregated Event Measurement Tool.  
With the new changes, you can now only configure up to 8 unique conversion events per website domain that can be used for campaign optimisation. You also need to  prioritise your events so that you can receive the highest priority event fed back into your ad account from people who chose to opt-out of advertising. For example, for an e-commerce business, these will be

Purchase 

Initiate Checkout 
Add to basket
View Content

As purchase is of the highest importance, this will be the event that Facebook will track from users who opted out of tracking. We will  see up to 72 hours delays in reporting so bear this in mind when you are evaluating the success of your campaigns.

3)Conversion API integration: Facebook uses the pixel to track the actions taken on your website. Because of the iOS14 changes, some data will be lost. Therefore Facebook recommends Conversion API integration. This ensures Facebook can get server side data which is more robust than the pixel data. Another important thing is turning Auto Advanced Matching on.
Make sure you have got these three things in place to prevent disruption to any campaigns you are running.

If these sound too complicated or you need a helping hand to make sure you stay on top of the upcoming changes, contact me to arrange a consultancy session to do this together.




0 Comments



Leave a Reply.

    Archives

    November 2021
    September 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    May 2020
    April 2020
    March 2020
    December 2019
    October 2019
    August 2019
    May 2019
    January 2019
    December 2018
    November 2018
    February 2018
    November 2017
    October 2017
    September 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    Categories

    All
    Ecommerce
    Facebook
    Facebook Ads
    Instagram
    Instagram Ads
    Meet The Founder
    Online Safety
    Shopify
    Social Media
    Social Media Marketing
    TikTok
    Twitter
    Video

    RSS Feed

Copyright © 2021