Where did the idea for your business come from?
It came from the realisation and frustration that platforms like Amazon were not considering the impact they were having on the planet, the packaging they use, how the products are made, who makes them and at what cost in both human and planet terms. So the idea to create a platform where all products and businesses listing have a shared set of values, that the products are ethically made and sourced, that they have minimal impact on the planet and are sustainable and that they are vegan or come from a vegan range. This also means they are aligned with Choose Conscious as a business. This provides consumers with an alternative. Interestingly recently like many companies Amazon are having a really good go at green washing themselves, any improvements are important and should be applauded but consumers need to
look beyond the surface.
What's a typical day like?
No day is the same, I like many founders have to wear many hats, so anything from social media planning, to contacting new business to discuss listing on the platform, to bookkeeping and so on!
What is the best part of having your own business?
The flexibility around the working day, work life balance, the freedom to create the business I want. Creating a business for good. Working with sellers that are likeminded.
What's the hardest part?
Always making all the decisions, decision fatigue is real!
What’s your bestselling product?
There is a wonderful array of different vendors listed on the site, from toilet brushes to Vegan Leather trousers but the best seller this month has been a Vegan Candle range.
If you had one piece of advice for someone just starting out, what would it be?
Do your market research and always listen to your gut, oops that’s two!
Let's talk tech. Which software do you use in your business? ( Online store, email marketing, scheduling tools, video apps, accounting & banking apps etc) If you're on Shopify, I'd also love to learn your favourite apps.
I use Dokan and WooCommerce, Xero for accounting, Stripe, Mailchimp, HubSpot for CRM, Canva and Sprout Social. I’m always looking for anything that can help automate a process, so I have more time to actually run the business.
Which social media platform works best for you?
Instagram, along with Instagram shop.
What business book/podcast/courses would you recommend?
I’ve not read a business book recently, I should make time, the last one was Freakonomics probably 15 years ago! In terms of courses I’ve also not done any for years but if you are considering it remember how valuable your time is and invest only courses that fill in your skills gaps.
Where can people find you?