Facebook says “The Blueprint Trainer Network badge holder is a valued partner who delivers in-person trainings on foundational best practices across Facebook, Instagram, Messenger, and WhatsApp.” 
​Over the years, I have had the pleasure of training many clients whether it's one to one or in a group session.
I am now part of Facebook's global community of trainers and have access to their resources.

The certification is important for me as I can ensure that I have access to all the latest knowledge and changes which I will pass onto my clients.
If you need any Facebook and Instagram training whether it's for your small business or your marketing team, please do get in touch.

TikTok is quickly becoming one of the most popular social media networks in the world. With over 400 million active users, it has a significant reach and offers brands many ways to advertise their products or services. In this blog post, we will discuss TikTok Spark Ads: what they are, how to use them effectively and how to set them up.
What are TikTok Spark ads and how to use them
Spark Ads is a native ad format that enables brands to leverage organic TikTok post and its features in their advertising. It's similar to boosting a post on Facebook. This format lets you publish ads:

• Using your own TikTok account's posts. 
• Using organic posts made by other creators - with their authorisation. 

Previously you could only sponsor content before it was posted but with this new change, you will be able to see what is working well on the platform and then boost it to reach new audiences.
TikTok-esque ads are the new black. The community is already seeing these posts in their feeds, so advertisers can take advantage of that and share content from TikTok’s most popular users to make a lasting impression on audiences too.
Creators are obviously a big part of TikTok and Spark Ads is a new approach to how influencer branded content traditionally works, where brands can reach out directly to creators on TikTok for more efficient and robust campaigns. Spark ads can also be used for duet and stitch posts.
Spark Ads supports the following objectives : 

• Auction ads: Reach, Video View, Engagement(Beta), Traffic, Conversion and App Install objectives.
• Reservation ads: Reach and Frequency(Beta)

• One of the benefits of Spark ads is that it enables users to click '+' sign on the profile photo area and directly follow the account. This feature is not available on other TikTok ads. This means that your profile will get more exposure and therefore you might be able to gain new followers.

How do you set up Spark ads? Watch my  short video to learn it step by step.
1.Enable ad authorisation
2.Authorise video for promotional use and generate the code.
3.Enter the video code on TikTok Ads Manager

After adding the video codes on TikTok Ads Manager, you can start creating Spark Ads by creating a new campaign and choosing Sparks ads at the adset level.
The native features of Spark Ads blend seamlessly with the vibe on TikTok, allowing businesses to achieve authentic ad experiences that are fully branded. With these new ads, advertisers will have higher campaign results for a lower cost whilst creating a more authentic, native ad experience for businesses large or small looking to market on TikTok.
Would you like my help to promote your business on TikTok? Get in touch for a free discovery call where we can discuss how I can help you achieve your sales targets.

TikTok has quickly taken over the internet since it was first launched in October 2018 and has become one of the most popular apps out there today. If you are unsure about how to use TikTok for your business, this blog post will provide you with some valuable information to help get started!
1)With 689 million global active users as of January 2021, TikTok ranks as the 7th most used social network in the world. The number of UK TikTok users rose from 4.9 million in 2019 to over 6 million, at the beginning of 2020. In fact, 2020 was TikTok's year. It was the most downloaded app of the year.  TikTok has proved that it's here to stay.
2)Is it for teenagers only? Not at all, Gen Z has embraced TikTok in 2019 and over the lockdowns its reach expanded massively. In 2020, 62% of TikTok users in the US were aged between 10 and 29 (Statista, 2020).  
As of March 2021, teenagers accounted for only 25% of the total users while those between 20 and 29 accounted for 22.4%. This means that only 47.4% of the total users in the US are aged between 10 and 29 (Statista, 2021). 
In the UK, 45% of TikTok users are aged 24 and above. One in four are mums and one in two are actively looking for brands on TikTok.
For many businesses that are looking at their marketing mix and wondering what platforms they should be on this year, the answer might just be TikTok. TikTok is still expanding in popularity by attracting more users every day. If your target audience is in these groups, you should definitely test TikTok for your business.
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3)TikTok’s audience is far more engaged and loyal compared to Facebook and Instagram. Jennifer Lopez recently posted the same video on Twitter and TikTok. She has 45 million followers on Twitter and 5 million followers on TikTok. The video on Twitter got 2 million views. The video on TikTok got 71 million views.
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4)TikTok social commerce is on the rise: E-commerce brands that leverage the visual experiences that TikTok offers are able to get the most out of this platform. Once dominated by viral dance trends, TikTok now has videos from every vertical. Social issues, educational content, beauty tutorials, home hacks, styling tips, and fitness videos are now commonplace.
Social media platforms are now increasingly becoming places of commerce. TikTok has been one of the most popular social networks for this in recent years and is only growing more rapidly by the day.
Shopify merchants can now integrate their stores with TikTok to sell products through the social media app. This is a great way for small businesses to reach new customers via this popular medium that many people are using every day.
It is the perfect platform to share your brand's story and engage with customers. In a world of short attention spans, TikTok has proven that it can hold people’s attention for hours on end, all while generating millions in revenue for brands.
With the right strategy, a brand can become part of TikTok culture and connect with an audience that spends hours every day on this platform. Making your own content can be a powerful TikTok marketing strategy. However, if you feel overwhelmed and don't know where to start from, just get in touch.

What is social commerce and how can it benefit you?
Social commerce is the process of using social media to create a dialogue with your customers. It creates an interactive experience that gives them more insight into the product they are buying, what it will look like in their home, how it can be used for entertaining guests or planning events, and so on.
In turn, this builds trust between you and your customer which can result in more purchases and higher conversion rates. 
The advantages of social commerce are endless! You have instant access to thousands or millions of potential customers through various channels such as Facebook, Pinterest, Instagram etc., they enjoy seeing new products before anyone else does and there is no need for expensive marketing campaigns because these people are already interested-it can increase product visibility at scale.
70% of shopping enthusiasts turn to Instagram for shopping and 87% of shoppers say that influencers inspired them to make a purchase.*
Facebook and Instagram offer a slew of features that make it easier than ever to display products on your site or in your feed, share them with friends, build an audience based around specific interests, entice people into subscribing to notification when new items come out and much more.

Fast and Secure Checkout
The Shop section of your Page or Instagram profile lets customers buy items from your online shop straight through the app without leaving Facebook or Instagram. For now, this feature is only available in the US but we expect it to become available to other countries soon.
Simple Inventory Management
Once you connect your catalogue and sync it with your website, you can manage your inventory easily. If you want to create a dedicated “shop” section on your Facebook or Instagram Page, you need to make sure your products meet all the eligibility requirements. Digital products and services are not eligible at this time.

Contact today if you would like some assistance setting up your Facebook or Instagram shop or figuring out the best way to market it.


​* Facebook data http://d24wuq6o951i2g.cloudfront.net/img/events/458142532/assets/1d369938.kaiherzberger-discoverycommerce.pdf


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