TikTok is quickly becoming one of the most popular social media networks in the world. With over 400 million active users, it has a significant reach and offers brands many ways to advertise their products or services. In this blog post, we will discuss TikTok Spark Ads: what they are, how to use them effectively and how to set them up.
What are TikTok Spark ads and how to use them
Spark Ads is a native ad format that enables brands to leverage organic TikTok post and its features in their advertising. It's similar to boosting a post on Facebook. This format lets you publish ads:
TikTok-esque ads are the new black. The community is already seeing these posts in their feeds, so advertisers can take advantage of that and share content from TikTok’s most popular users to make a lasting impression on audiences too.
Creators are obviously a big part of TikTok and Spark Ads is a new approach to how influencer branded content traditionally works, where brands can reach out directly to creators on TikTok for more efficient and robust campaigns. Spark ads can also be used for duet and stitch posts.
Spark Ads supports the following objectives :
1.Enable ad authorisation
2.Authorise video for promotional use and generate the code.
3.Enter the video code on TikTok Ads Manager
After adding the video codes on TikTok Ads Manager, you can start creating Spark Ads by creating a new campaign and choosing Sparks ads at the adset level.
The native features of Spark Ads blend seamlessly with the vibe on TikTok, allowing businesses to achieve authentic ad experiences that are fully branded. With these new ads, advertisers will have higher campaign results for a lower cost whilst creating a more authentic, native ad experience for businesses large or small looking to market on TikTok.
Would you like my help to promote your business on TikTok? Get in touch for a free discovery call where we can discuss how I can help you achieve your sales targets.
TikTok has quickly taken over the internet since it was first launched in October 2018 and has become one of the most popular apps out there today. If you are unsure about how to use TikTok for your business, this blog post will provide you with some valuable information to help get started!
1)With 689 million global active users as of January 2021, TikTok ranks as the 7th most used social network in the world. The number of UK TikTok users rose from 4.9 million in 2019 to over 6 million, at the beginning of 2020. In fact, 2020 was TikTok's year. It was the most downloaded app of the year. TikTok has proved that it's here to stay.
2)Is it for teenagers only? Not at all, Gen Z has embraced TikTok in 2019 and over the lockdowns its reach expanded massively. In 2020, 62% of TikTok users in the US were aged between 10 and 29 (Statista, 2020).
As of March 2021, teenagers accounted for only 25% of the total users while those between 20 and 29 accounted for 22.4%. This means that only 47.4% of the total users in the US are aged between 10 and 29 (Statista, 2021).
In the UK, 45% of TikTok users are aged 24 and above. One in four are mums and one in two are actively looking for brands on TikTok.
For many businesses that are looking at their marketing mix and wondering what platforms they should be on this year, the answer might just be TikTok. TikTok is still expanding in popularity by attracting more users every day. If your target audience is in these groups, you should definitely test TikTok for your business.
3)TikTok’s audience is far more engaged and loyal compared to Facebook and Instagram. Jennifer Lopez recently posted the same video on Twitter and TikTok. She has 45 million followers on Twitter and 5 million followers on TikTok. The video on Twitter got 2 million views. The video on TikTok got 71 million views.
4)TikTok social commerce is on the rise: E-commerce brands that leverage the visual experiences that TikTok offers are able to get the most out of this platform. Once dominated by viral dance trends, TikTok now has videos from every vertical. Social issues, educational content, beauty tutorials, home hacks, styling tips, and fitness videos are now commonplace.
Social media platforms are now increasingly becoming places of commerce. TikTok has been one of the most popular social networks for this in recent years and is only growing more rapidly by the day.
Shopify merchants can now integrate their stores with TikTok to sell products through the social media app. This is a great way for small businesses to reach new customers via this popular medium that many people are using every day.
It is the perfect platform to share your brand's story and engage with customers. In a world of short attention spans, TikTok has proven that it can hold people’s attention for hours on end, all while generating millions in revenue for brands.
With the right strategy, a brand can become part of TikTok culture and connect with an audience that spends hours every day on this platform. Making your own content can be a powerful TikTok marketing strategy. However, if you feel overwhelmed and don't know where to start from, just get in touch.
What is social commerce and how can it benefit you?
Social commerce is the process of using social media to create a dialogue with your customers. It creates an interactive experience that gives them more insight into the product they are buying, what it will look like in their home, how it can be used for entertaining guests or planning events, and so on.
In turn, this builds trust between you and your customer which can result in more purchases and higher conversion rates.
The advantages of social commerce are endless! You have instant access to thousands or millions of potential customers through various channels such as Facebook, Pinterest, Instagram etc., they enjoy seeing new products before anyone else does and there is no need for expensive marketing campaigns because these people are already interested-it can increase product visibility at scale.
Facebook and Instagram offer a slew of features that make it easier than ever to display products on your site or in your feed, share them with friends, build an audience based around specific interests, entice people into subscribing to notification when new items come out and much more.
70% of shopping enthusiasts turn to Instagram for shopping and 87% of shoppers say that influencers inspired them to make a purchase.*
One Shop, Multiple Sales Channels
Business owners can create a dedicated “shop” section on their Facebook or Instagram page and build out a catalogue of products that visitors can browse, save, share, and even purchase. You can design and manage your shops on Facebook and Instagram from one place.
Visitors have the opportunity to see your product in multiple places - once on your website as well as all over their favourite social media site.
Having the storefront, product tags, live shopping as well as the ability to create collections increases the likelihood they will make a purchase from one of these channels.
When someone saves an item within photos for later viewing it is then automatically saved under "Shop" into their Wishlist or Recently Viewed Items which means if you want them to buy your product, they will be able to purchase it quickly and easily from your Instagram page.
Fast and Secure Checkout
The Shop section of your Page or Instagram profile lets customers buy items from your online shop straight through the app without leaving Facebook or Instagram. For now, this feature is only available in the US but we expect it to become available to other countries soon.
Simple Inventory Management
Once you connect your catalogue and sync it with your website, you can manage your inventory easily. If you want to create a dedicated “shop” section on your Facebook or Instagram Page, you need to make sure your products meet all the eligibility requirements. Digital products and services are not eligible at this time.
Contact today if you would like some assistance setting up your Facebook or Instagram shop or figuring out the best way to market it.
* Facebook data http://d24wuq6o951i2g.cloudfront.net/img/events/458142532/assets/1d369938.kaiherzberger-discoverycommerce.pdf
We've all heard the horror stories of businesses losing thousands of dollars in ad spend due to a hacked Facebook Business Manager. The bad guys are getting smarter and more sophisticated, so you need to be on guard! If your Business Manager is hacked, it can take days or even weeks for Facebook to get things back up and running again. Your business will lose money during this time because no ads will run until your Business Manager is restored! You don't want that happening, do you?
Here are 6 steps I recommend taking right away to protect your account from being compromised by hackers or disabled by Facebook due to a lack of security measures in place.
1)Do not use fake accounts. You should only have one account under your legal name. Facebook might ask you to prove your identity by asking you to upload your ID so make sure you use your legal name. Do not share your log in details with anyone else or ask anyone to log in to your account as yourself. Make sure no one in your Business Manager has a fake account.
2)Add a backup admin on your page in case you get locked out of your account for any reason. Make sure this person is someone who could be trusted and knows what they're doing!
3)Make sure you use strong passwords and enable two-factor authentication which will require you to enter an additional code sent via text message or email in order to log in from another device such as your laptop or tablet. Make sure you have a good password recovery strategy in place to get back into your account if needed.
4)If you're working with an agency/freelancer, give them Partner access. Make sure all admins have two-factor authentication and remove anyone who no longer needs access.
5)Always use the latest version of Facebook Business Manager on your mobile devices to ensure that you are protected against any security vulnerabilities.
6)Make sure you comply with Facebook's Commerce and Advertising Policies. If you are publishing ads that fall into the Special Ads Category, make sure you are aware of the stricter rules. If you repeatedly violate Facebook's policies, you might get your ad account or Business Manager disabled. Monitor Account Quality and Account Status inside Business Manager and resolve any issues that may come up.
Protecting a Facebook business manager is not complicated but it needs constant attention in order to ensure that the account remains safe and secure. Remember that even just one weak link could cause serious problems for you down the line.
Many businesses are faced with the decision of whether to use Facebook ads or Google ads. In a world where both Facebook and Google are so dominant, it can be difficult to know which one is right for your business. The answer depends on and who your target audience is and how they shop online.
In this blog post we will compare both platforms in detail so that you can make an informed decision about which one will work best for your business!
Google ads or Facebook ads? Which of the two should you choose? It's important to decide which platform you want your ads on before investing in either, because Facebook and Google have different strengths. However it's not always easy to compare them side by side because they don't have all the same features.
Most businesses should start with either of these platforms. This is because they both have huge audiences, and depending on what you're selling, one might be better than the other. It's worth remembering that they don't compete against each other so it can be beneficial to use them together!
Google Adwords allow you to show your ads to people who are looking for what you offer. Google will match the keywords in your ad with search queries, so that when someone searches "dog food," they'll see your ad. Your ad copy, budget and bid strategy have a high impact on determining whether or not your ad will convert the potential client.
3.5 billion Google searches are made every day and about 40-50% of every search results in an ad click.It's an excellent way for businesses to put their products and services in front of highly targeted, well-qualified users at the right time.
Google ads are great for people who know what they are looking for and want to buy your product now.
Cost per click can be cheaper compared to Facebook advertising, this means you may acquire higher quality traffic for less.
Facebook ads are also amazing for many reasons. The most obvious is that Facebook has the largest number of active users on any social media platform with 2.74 billion monthly active users, so there is a large potential customer base to reach. Additionally, Facebook’s artificial intelligence allows you to create specific targeting parameters which allow your ad to be seen by people who have similar interests or behaviors as your target audience! This makes it easier than ever before for businesses and marketers to connect with their consumers directly (and at scale) through Facebook's powerful advertising platform! Facebook ads are great for finding the people who are likely to buy your product.
Here's the thing though: Just because they are interested in products similar to yours or they fall into your target demographics, it doesn’t mean they are ready to buy your products today. If they have never come across your brand before, you might need to warm up this audience. Similarly, Google ads target people who are looking for your products today but when you only use Google Ads, you might be missing out on prospecting.
So how are you going to decide which platform to use? Here are three criterias to look at:
-Keywords and audience volume: Google Adwords can work really well for problem-solving products. Are people searching the type of products you sell online and are there a good number of daily searches that will enable you to make Google Adwords work for you?
-Audience Fit: Where do your target audience hang out? What are their shopping habits like?
-Cost per acquisition: What is your average order value and cost per acquisition? Which channel is cheap enough for you to be profitable? You might find that one of the platforms work better.
Generally speaking if your average order value is lower than £30-50, it’s harder to make it profitable. If that’s the case, I would recommend focusing on SEO,content and email marketing and organic growth through your social media channels.
Using both Facebook ads and Google ads is an effective advertising strategy. Although marketing messaging can-and arguably should -remain consistent across both Google AdWords and Facebook Ads, it's vital to understand how best to use each platform for maximum ROI and greater business growth.
Marketing is a continuous process. It's important to stay on top of your strategy and always be testing new ideas for maximum ROI and business growth. One way you can do that is by using both Facebook ads and Google Ads in tandem with one another so you have the best chance at reaching your target audiences, no matter how they are searching or browsing online. I am now offering Google Adwords as well! If this sounds like something you need help getting started with, reach out today!