What are TikTok Spark ads and how to use them for your business

TikTok is quickly becoming one of the most popular social media networks in the world. With over 400 million active users, it has a significant reach and offers brands many ways to advertise their products or services. In this blog post, we will discuss TikTok Spark Ads: what they are, how to use them effectively and how to set them up.
What are TikTok Spark ads and how to use them
Spark Ads is a native ad format that enables brands to leverage organic TikTok post and its features in their advertising. It's similar to boosting a post on Facebook. This format lets you publish ads:

• Using your own TikTok account's posts. 
• Using organic posts made by other creators - with their authorisation. 

Previously you could only sponsor content before it was posted but with this new change, you will be able to see what is working well on the platform and then boost it to reach new audiences.
TikTok-esque ads are the new black. The community is already seeing these posts in their feeds, so advertisers can take advantage of that and share content from TikTok’s most popular users to make a lasting impression on audiences too.
Creators are obviously a big part of TikTok and Spark Ads is a new approach to how influencer branded content traditionally works, where brands can reach out directly to creators on TikTok for more efficient and robust campaigns. Spark ads can also be used for duet and stitch posts.
Spark Ads supports the following objectives : 

• Auction ads: Reach, Video View, Engagement(Beta), Traffic, Conversion and App Install objectives.
• Reservation ads: Reach and Frequency(Beta)

• One of the benefits of Spark ads is that it enables users to click '+' sign on the profile photo area and directly follow the account. This feature is not available on other TikTok ads. This means that your profile will get more exposure and therefore you might be able to gain new followers.

How do you set up Spark ads? Watch my  short video to learn it step by step.
1.Enable ad authorisation
2.Authorise video for promotional use and generate the code.
3.Enter the video code on TikTok Ads Manager

After adding the video codes on TikTok Ads Manager, you can start creating Spark Ads by creating a new campaign and choosing Sparks ads at the adset level.
The native features of Spark Ads blend seamlessly with the vibe on TikTok, allowing businesses to achieve authentic ad experiences that are fully branded. With these new ads, advertisers will have higher campaign results for a lower cost whilst creating a more authentic, native ad experience for businesses large or small looking to market on TikTok.
Would you like my help to promote your business on TikTok? Get in touch for a free discovery call where we can discuss how I can help you achieve your sales targets.