What is social commerce and how can it benefit you?
Social commerce is the process of using social media to create a dialogue with your customers. It creates an interactive experience that gives them more insight into the product they are buying, what it will look like in their home, how it can be used for entertaining guests or planning events, and so on.
In turn, this builds trust between you and your customer which can result in more purchases and higher conversion rates.
The advantages of social commerce are endless! You have instant access to thousands or millions of potential customers through various channels such as Facebook, Pinterest, Instagram etc., they enjoy seeing new products before anyone else does and there is no need for expensive marketing campaigns because these people are already interested-it can increase product visibility at scale.
Facebook and Instagram offer a slew of features that make it easier than ever to display products on your site or in your feed, share them with friends, build an audience based around specific interests, entice people into subscribing to notification when new items come out and much more.
70% of shopping enthusiasts turn to Instagram for shopping and 87% of shoppers say that influencers inspired them to make a purchase.*
One Shop, Multiple Sales Channels
Business owners can create a dedicated “shop” section on their Facebook or Instagram page and build out a catalogue of products that visitors can browse, save, share, and even purchase. You can design and manage your shops on Facebook and Instagram from one place.
Visitors have the opportunity to see your product in multiple places - once on your website as well as all over their favourite social media site.
Having the storefront, product tags, live shopping as well as the ability to create collections increases the likelihood they will make a purchase from one of these channels.
When someone saves an item within photos for later viewing it is then automatically saved under "Shop" into their Wishlist or Recently Viewed Items which means if you want them to buy your product, they will be able to purchase it quickly and easily from your Instagram page.
Fast and Secure Checkout
The Shop section of your Page or Instagram profile lets customers buy items from your online shop straight through the app without leaving Facebook or Instagram. For now, this feature is only available in the US but we expect it to become available to other countries soon.
Simple Inventory Management
Once you connect your catalogue and sync it with your website, you can manage your inventory easily. If you want to create a dedicated “shop” section on your Facebook or Instagram Page, you need to make sure your products meet all the eligibility requirements. Digital products and services are not eligible at this time.
Contact today if you would like some assistance setting up your Facebook or Instagram shop or figuring out the best way to market it.
* Facebook data http://d24wuq6o951i2g.cloudfront.net/img/events/458142532/assets/1d369938.kaiherzberger-discoverycommerce.pdf