Are you thinking about hiring a Facebook ads expert? Maybe you have been running some ads with limited success or you are too busy and just want to outsource them. It may be that you’ve come across my website or someone has told you about me and you’re wondering if we can work together. How can you tell if I’m the right Facebook ads expert for your business?
Let me start by telling you why you might NOT want to choose me as your Facebook ads expert. 1. You only want one Facebook campaign for two weeks or a month. If you’ve had a look at my website, you may have noticed that I offer my Facebook advertising services for a minimum commitment of 3 months. I do that because Facebook advertising works like a well-oiled machine. Every part of the machine needs to be working effectively to be able to get the best results and achieving this takes time. I will need about 10-15 days to dive deep into your business and to do the groundwork before publishing the ads. It also takes me a while to get to know you, your business, and your competitors. I’m passionate about creating long-term partnerships with my clients and helping them achieve more sales through high performing ads. Think of the minimum 3-month contract working with me as our trial period. Over that time, we will get to know each other, our work style and see how we proceed with the ads. And if it doesn’t work out, we can part ways after that. 2. Your business is about gambling, dating, multilevel marketing, or any other industries that contradict Facebook’s advertising policies. I specialise in Facebook ads for e-commerce businesses and I am lucky enough to work with some amazing clients who offer great products. So far I have worked for clients in wellness and beauty, food and drinks, lifestyle and home decor and I love the variety. However I do not want to take any risks by taking on any clients who offer products that don't comply with Facebook's advertising policies. 3. You have tried advertising your products which contradict with Facebook’s advertising policies and got your ad account disabled. I am sure, as you know, this can be very stressful. Let’s be clear about something. If we are going to advertise on Facebook, it’s their playground and we have to abide by their rules. I am not interested in putting my or my clients' Business Manager under danger and trying to game the system. 4. You are just starting out. Nothing wrong with that obviously we all have to start from somewhere but it means you don’t have the foundations to be able to run profitable Facebook ads just yet. You have started publishing content on your social media platforms and you are driving some traffic to the website but you are not getting consistent sales yet. It’s really important that the foundations are in place before you start investing in paid social. I would love to hear from you in the next 6-12 months. 5. You think Facebook ads are magic and expect amazing results in 48 hours. Sorry, Facebook ads work but not overnight - unless you have a unicorn product. I need to do detailed research before publishing your ads. This includes onboarding and accessing your Business Manager, auditing what has been done so far, researching and setting up audiences, competitor analysis, understanding your product and creating the ad. All of this takes a lot of time and dedication, and a lot of communication with you. It’s really important to get these right without rushing. 6. You don’t have skin in the game. To be able to test Facebook ads, you need to have a healthy budget. Running ads is essentially buying data from Facebook. Without enough budget, we are not going to be able to understand if ads will perform or not. How much budget you need, depends on what you are trying to achieve and the price point of your products but as a general rule, nothing less than around £600-£750 a month for a profitable ad campaign. Can you get away with £300-400? Well, you can potentially get some sales but the results you will achieve with this kind of budget will not move the needle for your business. I spend my clients’ money as if it’s my own. My job is to monitor and optimise the ads and if there are any bottlenecks I will make sure I find out why this is happening and react accordingly. 7. You don’t want to make any changes to your website. Sometimes, when I take over a new client I can see that the website is not converting well or sometimes I notice some bottlenecks after I start running ads. For example, the website is slow or the user experience is not great. Even if you spend thousands of pounds and direct the best audiences to the website, if the website is not converting well, the ads will not work. I will happily guide you about the changes that need to be done and you need to be open to implement these changes. If you are still with me and think we might be a good fit, I would love to hear from you. Drop me an email isil.simsek@socialthyme.co.uk or click here to get in touch. ---------------- Don't forget to subscribe to my email list to receive my FREE guide to learn what Facebook ad mistakes you might be making or alternatively, if you have an e-commerce business, join my Facebook group to chat all things Facebook & Instagram marketing. Need expert support? Apply for a free discovery call.
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E-commerce business have seen a massive growth since the lockdown started. We all turned to online shopping to supply all our food in the first instance but also other items such as home office equipment, toys and games, homeware and all the other things that we need.
A global study by payments processor ACI Worldwide suggests that online retail has been the biggest winner so far of the global lockdown, seeing average growth across all markets of 209% year-on-year in April, on e-commerce transaction volumes that were up 23.5%.* Communication is key in increasing customer satisfaction. Here are some tips that you can implement straightaway for a great customer service.
Don't forget to subscribe to my email list to receive my FREE guide to learn what Facebook ad mistakes you might be making or alternatively, if you have an e-commerce business, join my Facebook group to chat all things Facebook & Instagram marketing. Need expert support? Book a free discovery call. *Source:https://internetretailing.net/covid-19/covid-19/updated-coronavirus-round-up-amazon-prime-now-expands-deliveries-convenience-stores-do-too-ecommerce-app-use-grows-retail-spending-slumps-to-lowest-level-chargebacks-hit-record-highs-21393 Myth 1: Your audience isn’t on Facebook and Instagram. 2.7 billion people around the world use Facebook, Instagram, WhatsApp or Messenger each month. * On average people spend about an hour on Facebook every day. Despite all the bad press, people are using Facebook more than ever. Your audience is on Facebook. Myth 2: You can get amazing results for £1 a day. Sorry no, this is simply not true. By running ads, you are actually buying data from Facebook. For £1 or £5 a day, you cannot get great results because the budget is not enough to get the data. You can get away running ads with smaller budgets only if you have a validated funnel. Myth 3:You need huge budgets for Facebook advertising. Facebook ads work well for many small and medium sized businesses. If you have a great product that solves a problem and you can craft a a great ad, you are off to a great start. I suggest a budget between £600-£1000. Can’t you get away with £5 a day? Possibly but it won’t move the needle for you. See Myth 2. Myth 4:You have boosted posts and they didn’t work. Boosting a post only increases its reach and engagement. It rarely brings conversions and it’s not strategic. Running campaigns inside the Business Manager gives you the option of ninja targeting, understanding the data and optimising your ads. Myth 5: You need thousands of Facebook / Instagram followers Whilst you need to have active platforms with decent sized audiences, you don’t need huge number of followers. It helps if you have engaged audiences however organic reach is around 2% so by advertising you can reach people who are your ideal customers much faster. What other Facebook marketing myths do you keep hearing that you’ve learned aren’t true? *https://www.facebook.com/zuck/posts/10107243286682221 Don't forget to subscribe to my email list to receive my FREE guide to learn what Facebook ad mistakes you might be making or alternatively, if you have an e-commerce business, join my Facebook group to chat all things Facebook & Instagram marketing. Need expert support? Book a free discovery call. *https://www.facebook.com/zuck/posts/10107243286682221 We are going through a time unlike any other and as business owners we are being affected by the pandemic both personally and financially. For some of us, it feels wrong to promote our own services and products right now. We don't want to come across as insensitive people. As long as we keep selling our products and services in an ethical way which most of us do, then we need to keep showing up. We need to make sure our messaging is responsive and sensitive but we need to keep showing up as it is our duty towards our customers, our teams and to ourselves as we need to provide for our families, too. Carrying on with our marketing gives our audience the message that we are here to stay; our business is serious and it’s not going to be wiped out because of the current situation. We need to be pro-active rather than reactive and avoid making knee-jerk decisions. Let’s face it, as most people are at home, we are going to spend more time online checking out the news, chatting with friends and family, trying to find activities for our children, and shopping online. As tradeshows, exhibitions and networking events are getting cancelled, more people may turn to online marketing to fill their sales pipelines. This is not the time to stop your marketing. As I always say the key to success in social media marketing is consistency: Showing up consistently whether it is every day or three times a week, it is up to you but there needs to be a consistency. It is the same during this period. Now if businesses stop their paid social marketing because of the uncertainity, the costs of advertising may go down. On the contrary, if more people start advertising, then competition increases and therefore the costs may increase. Online marketing is agile, we can evaluate the ads and re-strategise. I am currently running Facebook and Instagram ads for three clients and none of them have been affected negatively so far. If things don’t go well, if we are not reaching the KPIs that we want to reach, we can always switch things up. For example if costs are increasing or clients have problems with getting there supplies in and therefore can’t meet the orders, then we could look at warming up audiences so that they have some prospective audiences a few months down the line. The last thing you want is letting those relationships that you have been building drop off. There are still people out there who need your help whether it is through your products or services. This is a time when all of us need to evaluate our current situations and think creatively about our offers and how we promote them, diversify and pivot if needed. Strengthening your marketing efforts during this volatile time will help you maintain some sort of normality and will give you an edge over the businesses that are slower to react. Facebook and Shopify has announced they will support small businesses through grants and ad credits, check out these links and see if you are eligible to apply: Managing through and building resilience during the COVID-19 outbreak Facebook Small Business Grants Program Government Relief Programs for Small Businesses Affected by COVID-19 Don't forget to subscribe to my email list to receive my FREE guide to learn what Facebook ad mistakes you might be making or alternatively, if you have an e-commerce business, join my Facebook group to chat all things Facebook & Instagram marketing.
Need expert support? Book a free discovery call. When it comes to managing an online store, it is really important that you optimise your store to be able to increase your conversion rates. Having worked with a number of ecom businesses, I though it would be helpful to share a few tools to help boost your conversion rate. This is really important because at the end of the day, we all want more traffic, increased average basket value and more sales. 1. GT Mextrix : GTmetrix is one of the best tools to help you optimise your website by determining the parts of your website that are making the pages load slower. 2. Hotjar : When you first set up your an ecommerce business, it is hard to understand how your visitors are navigating your website and where drop offs happen. Hotjar records your visitors' visits so that you can identify usability issues and improve your website. 3. Google Mobile-Friendly Test The majority of users coming to your site are likely to be using a mobile device.Use this Google tool to understand if your website is mobile-friendly in a few seconds. Google will also give you suggestions on how to improve it. 4. Facebook Messenger: Use chatbots to boost your conversions. Give live support to your website visitors. 5. Use exit intent pop-ups and email marketing to reduce cart-abondonment. I personally like Active Campaign for e-mail marketing and have heard great things about Klaviyo as well. Have you been using any of these tools or any others? Let me know in the comments. Need help? Get in touch to book a Power Hour or book a free discovery call. Don't forget to subscribe to my email list to receive my FREE guide to learn what Facebook ad mistakes you might be making.
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