Myth 1: Your audience isn’t on Facebook and Instagram.
2.7 billion people around the world use Facebook, Instagram, WhatsApp or Messenger each month. * On average people spend about an hour on Facebook every day. Despite all the bad press, people are using Facebook more than ever. Your audience is on Facebook.
Myth 2: You can get amazing results for £1 a day.
Sorry no, this is simply not true. By running ads, you are actually buying data from Facebook. For £1 or £5 a day, you cannot get great results because the budget is not enough to get the data. You can get away running ads with smaller budgets only if you have a validated funnel.
Myth 3:You need huge budgets for Facebook advertising.
Facebook ads work well for many small and medium sized businesses. If you have a great product that solves a problem and you can craft a a great ad, you are off to a great start. I suggest a budget between £600-£1000. Can’t you get away with £5 a day? Possibly but it won’t move the needle for you. See Myth 2.
Myth 4:You have boosted posts and they didn’t work.
Boosting a post only increases its reach and engagement. It rarely brings conversions and it’s not strategic. Running campaigns inside the Business Manager gives you the option of ninja targeting, understanding the data and optimising your ads.
Myth 5: You need thousands of Facebook / Instagram followers
Whilst you need to have active platforms with decent sized audiences, you don’t need huge number of followers. It helps if you have engaged audiences however organic reach is around 2% so by advertising you can reach people who are your ideal customers much faster.
What other Facebook marketing myths do you keep hearing that you’ve learned aren’t true?
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