Should your business be on every social media platform?

One of the questions I frequently get asked is "Which social media platforms should I be using for my business?" I have written a post about this a couple of weeks ago. Ideally, you should be on at least three of the platforms however if you are a solopreneur juggling all the demands of your business or if have never used any of the platforms before, this can feel very overwhelming.

Each platform is different and each one requires a different strategy and tactics. Cross posting or linking the accounts just doesn't cut it. If you really want to see benefits from social media marketing, you need to invest in time and effort to create and curate content and do the engagement with your community. Setting up the accounts and posting whenever you can without a strategy will not bring you leads.
Consistency is the key. You need to show up every day! You need to be posting valuable content, educating your audience about your products or services whilst engaging with your community and the wider world. ​
So what do you do?  

I believe that less is more, even in social media! I would highly recommend that you start small. Decide how much time you have and choose one or two platforms to start with. 

If you are starting from scratch, it will take a while to grow the number of your followers. But please don't feel discouraged. An engaged community who comments, likes and shares your posts is much more valuable than a big but non-responsive community.

Once you feel comfortable with the platforms you have been managing, perhaps after two or three months, it is the time  to add another platform into the mix. Now that you are more familiar with social media marketing, you won't find it that difficult.

However if you would rather focus on the other aspects of your job and outsource social media marketing, please get in touch.