Where did the idea for your business come from? Tell us how and why you get started.
Our first product Wylde One was in the making for over a decade, ever since I was training as a medical herbalist. At the training clinic we kept seeing young women getting intimate irritations after sex, and this was making them feel awkward with their partners and out of touch with their bodies. This was when I first got the idea that I wanted to create something completely natural with top-notch ingredients that would make sex more enjoyable and less likely to cause irritation, whilst allowing them to feel that they were looking after themselves and their bodies’ needs.
It was really important to me to create something that made women feel good when they bought and used it, from the design of the packaging to the quality of the ingredients and the information we provided, and so Wylde One was born.
What's a typical day like?
During lockdown, the typical day looks like getting up at 7am for some exercise and meditation, breakfast and shower, ready to be at my desk for 9am. I’ll work through, but breaking for lunch and often do live events in the early evening. I find if I turn my computer on before 9 I can find myself enticed to start work before I’veeaten breakfast, so that’s a habit I’m in the middle of breaking!
Postlockdown I am looking forward to getting back to face to face meetings again.
I’m a real people person and nothing beats making plans with a collaborator in real life!
What is the best part of having your own business?
I get to make all the decisions and decide on the direction we’re going in. I love that freedom!!
What's the hardest part?
The buck stops with me! Also, I can’t wait to work with a team again!
What’s your best selling product?
At this point we just have our award-winning product Wylde One. Wylde One, is a luxurious, certified vegan and organic botanical water-based lubricant ,designed to be actively beneficial for a healthy intimate environment. Made from five dynamic botanicals, it has an intimately balanced pH, is 100% plant based,and has a ‘body identical’ feel so you can connect with confidence, even when your climate down under isn’t wyldly happy.
What’s more, it’s condom-safe and nasties-free so now you can get down and dirty, safe in the knowledge that your lubricant is 100% clean.
If you had one piece of advice for someone just starting out, what would it be?
Research, research, research, before you commit your precious funds. You will make mistakes but better that they are mistakes in the right direction and you can learn valuable, relevant information about your sector or yourself that will stand you in good stead for the future!
Let's talk tech. Which softwares do you use in your business? ( Online store, email marketing, scheduling tools, video apps, accounting & banking apps etc) If you're on Shopify, I'd also love to learn your favourite apps.
Currently we’re on Wordpress, Woocommerce and use Mailchimp, which are all great! I’m a big fan of Canva too! It has saved us on many occasions!
Which social media platform works best for you?
We’ve found that we get the most interaction on Instagram which is a space I personally love anyway. I love how visual it is and the sense of community on there - we’ve made so many good connections there that
have gone on to be friends - its a very supportive platform!
What business book/podcast/courses would you recommend?
I’ve always dipped in and out of podcasts and courses and taken the bits from them that I need, but I’ve really loved the work of Marie Forleo and Denise Duffield Thomas. They totally inspired me in the early days of researching my set-up for Into the Wylde.
I also really like the work of Amanda Cook too - she specialises in helping Wellness Entrepreneurs
position themselves and sort out their messaging. Her work rocks!
Where can people find you?
We can’t wait to meet you!!