A few weeks ago Instagram Reels was officially launched in over 50 countries. Reels allow users to create 15-second videos with short audio clips.
It is a fun and engaging way to increase your reach which will help you grow organically. If you are using Facebook ads, you'll also be able create audiences from people who watched your Reels.
Currently Instagram is really prioritising Reels. Brands that are active on TikTok have jumped on the band wagon straight away. I have seen a lot of Reels from fashion and make up brands but not so much from others. If you have been feeling a bit overwhelmed about the whole thing and not sure about how to use it for your e-commerce business, here are some ideas to inspire you.
1.Educate your audience
Use Instagram Reels to educate and inspire your audience. In this Reel, Look Fantastic is giving some great tips about contour.
2.Share behind the scenes
Followers always like to see behind the scenes. Whether it's your production or packing, it's always interesting to watch. I enjoyed watching this fun Reel by The Kind Co.
A Reel by Riverford showcasing a novelty fruit that they grow in their farm.
3.Give your followers a peek inside your studio or new shop, showroom etc.
4.Show and tell
Show your product and talk about its features. What is its USP? How do you help your clients solve a problem?
5. Answer FAQs
What a clever and engaging way to answer frequently asked questions. I loved Emmy's Cookies Reel.
6. Showcase the details and textures of your products
These close up videos really make the products stand out.
7. Make a Reel to launch a new product
Here is a good example from Nutribullet.
8. Get them excited about an upcoming day
9. Give a shoutout to other brands
A great Reel by Mustard showcasing their own product as well as others in the same colour.
10. Get creative and have fun
What better way to connect with your audience using music ? The possibilities to express your creativity has no limit and I really enjoyed watching this one.
I hope you find these ideas useful. As you can see there are lots of ways you can use Reels to promote your online shop and products. If you have seen any other interesting Reels, please let me know in the comments.
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