When I was travelling recently, I was served this ad because Facebook knew that I was at Gatwick Airport.
How did they target me? Because with Facebook, you can set up location targeting.
If you have a local business such as a brick and mortar shop, than it makes sense to target everyone living in that location.
Let's say you have an event,or a restaurant and want to attract people around Southbank Centre in London, then you can choose the option to target people who are travelling in this area.
These are your location targeting options.
* Everyone in This Location
* People Who Live in This Location
* People Recently in This Location
* People Traveling in This Location
Choosing the right targeting can help you stand out from the crowd and reach your audience. This works great for local businesses, cafes, restaurants, gyms, pop up shops, events, travel and tourism businesses....
If you need any help planning your Facebook and Instagram ad campaigns, please get in touch. I can either help you run your ads with an hourly consultancy service or run your campaigns for you as a done-for-you service. Get in touch to find out more.