Google ads or Facebook ads: Which one is better for your business?

Many businesses are faced with the decision of whether to use Facebook ads or Google ads. In a world where both Facebook and Google are so dominant, it can be difficult to know which one is right for your business. The answer depends on and who your target audience is and how they shop online.
In this blog post we will compare both platforms in detail so that you can make an informed decision about which one will work best for your business!
Google ads or Facebook ads? Which of the two should you choose?  It's important to decide which platform you want your ads on before investing in either, because Facebook and Google have different strengths.  However it's not always easy to compare them side by side because they don't have all the same features.
Most businesses should start with either of these platforms. This is because they both have huge audiences, and depending on what you're selling, one might be better than the other. It's worth remembering that they don't compete against each other so it can be beneficial to use them together!
Google Adwords allow you to show your ads to people who are looking for what you offer. Google will match the keywords in your ad with search queries, so that when someone searches "dog food," they'll see your ad. Your ad copy, budget and bid strategy have a high impact on determining whether or not your ad will convert the potential client.
3.5 billion Google searches are made every day and about 40-50% of every search results in an ad click.It's an excellent way for businesses to put  their products and services in front of highly targeted, well-qualified users at the right time. 
Google ads are great for people who know what they are looking for and want to buy your product now.
Cost per click can be cheaper compared to Facebook advertising, this means you may acquire higher quality traffic for less.
Facebook ads are also amazing for many reasons. The most obvious is that Facebook has the largest number of active users on any social media platform with 2.74 billion monthly active users, so there is a large potential customer base to reach. Additionally, Facebook’s artificial intelligence allows you to create specific targeting parameters which allow your ad to be seen by  people who have similar interests or behaviors as your target audience! This makes it easier than ever before for businesses and marketers to connect with their consumers directly (and at scale) through Facebook's powerful advertising platform! Facebook ads are great for finding the people who are likely to buy your product.
Here's the thing though: Just because they are interested in products similar to yours or they fall into your target demographics, it doesn’t mean they are ready to buy your products today. If they have never come across your brand before, you might need to warm up this audience. Similarly, Google ads target people who are looking for your products today but when you only use Google Ads, you might be missing out on prospecting.
So how are you going to decide which platform to use? Here are three criterias to look at:
-Keywords and audience volume: Google Adwords can work really well for problem-solving products. Are people searching the type of products you sell online and are there a good number of daily searches that will enable you to make Google Adwords work for you? 
-Audience Fit: Where do your target audience hang out? What are their shopping habits like?
-Cost per acquisition: What is your average order value and cost per acquisition? Which channel is cheap enough for you to be profitable? You might find that one of the platforms work better.
Generally speaking if your average order value is lower than £30-50, it’s harder to make it profitable. If that’s the case, I would recommend focusing on SEO,content and email marketing and organic growth through your social media channels.
Using both Facebook ads and Google ads is an effective advertising strategy. Although marketing messaging can-and arguably should -remain consistent across both Google AdWords and Facebook Ads, it's vital to understand how best to use each platform for maximum ROI and greater business growth.
Marketing is a continuous process. It's important to stay on top of your strategy and always be testing new ideas for maximum ROI and business growth. One way you can do that is by using both Facebook ads and Google Ads in tandem with one another so you have the best chance at reaching your target audiences, no matter how they are searching or browsing online. I am now offering Google Adwords as well! If this sounds like something you need help getting started with, reach out  today!