The competition is fierce in the busiest period of the year. Especially in the busy, noisy world of Instagram. For this blog, I compiled four tips that will help you stand out from your competition this Christmas season.
1. Use beautiful imagery for your product catalog.
This year, most of your customers will be shopping online. Your potential customers can't touch and feel the products. So inspire them with beautiful photos that will help them visualise what it feels like using your products.
2. Tag your products on your grid, Stories and IGTV.
This is a great function that makes it easy for people to visit your product pages. Instagram advises tagging up to five products per post. Make sure your content isn't overcrowded with overlapping tags.
You can also tag your products in Stories which will give you the Swipe Up function.
3.Highlight your Christmas related products.
Here's a good example from The Body Shop. They added their Christmas and Advent products to their highlights so anyone looking at their profile can easily find out about these products.
4. Add a Gift Card option as a call to action button on your profile or share it in your Story.
All you need to do is going to Edit Profile, then to Action Buttons , Gift Cards and select a partner.
This is a great opportunity for businesses to seamlessly sell gift cards - even if your shop is closed.
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