Effective social media marketing is demanding: You need to put in effort and time. In return,we all want to see the impact of this activity. But what is the best way of measuring social media success?
Too many people focus on the number of likes or followers. Yes, follower growth is a criteria but not on its own.
There are three other measures to monitor:
How many people engage with your posts? Are they commenting, sharing, clicking on your posts? You can have a lot of followers but if they are not engaging with your posts, you are marketing to wrong people.
Reach will give you a good understanding of how attractive your social media content is to your target audience. If your followers engage with your content, their activity is usually shared with their connections, which increases your page’s reach.
Did people visit your website as a result of social media marketing? The best tool to track this is Google Analytics and you need to embed the Google Analytics code to your website.
All the social media platforms have extensive data that can give you very valuable information about your social media marketing. It is really important to check these weekly.
Please do let me know in the comments if you need any more information about the insights that you can obtain from the platforms.