We all know that business owners are busy and have a lot on their plate. Updating Facebook is just another item on their to-do list and it gets neglected amongst other things that are more important. Social media management might look easy at first glance. You might think that you can dedicate your own time or hire an intern to do it for you. Yet it requires dedicated time and expert knowledge.
Here is why you need a trained social media manager:
1.We have expert knowledge of social media channels and we can help you decide which social media channels are the best for your business. The digital marketing industry changes almost daily with new features and algorithms which is difficult to keep up with. However a social media manager will have the latest information and update your channels with this expertise.
2. We use a strategic approach to social media marketing. We will monitor your accounts and engage with your followers daily to build relationships with your prospective clients.
Social media is not a side gig for us, it is our top priority.
3. We save you time so you can focus on the other aspects of your business. We can help find prospective clients, monitor what is happening in your industry and do PR for you.
4.We use KPIs to track the success of social media marketing activities.This is key to understanding what works and what does not work with your community of followers. This approach helps us create a bespoke social media marketing approach.
5.In order to be successful, Social Media content needs to be valuable to the audience. Companies need someone who can take the time to find, generate, and create this valuable content. We find the most engaging content and create content (visual graphics, info graphics) for your community.
Social media marketing is not rocket science. However, you need to do it consistently every single day and it needs to be cohesive with the marketing campaign of the business. Content research,engagement,social listening, analysing the results and tweaking the strategy accordingly all require a dedicated time.
If you are interested in learning more about how I can help your business through social media management, give me a shout.