Instagram used to be a trendy Iphone app but it has quickly become one of the largest social media platforms. As of December 2016, Instagram had 600 million users. The platform will continue to grow in 2017. So how can you tap into the platform and effectively market your business on Instagram?
To start off optimise your profile. When someone visits your profile, they need to be able to understand what you do or what your business has to offer. Adding emojis to your Instagram bio makes your brand memorable, as a pop of colour stands out more than simple text.
Now we can start considering the day-to-day activities.
1. Instagram is not "instant" any more. To gain leads, you have to be strategic so only post your best images. Remember, when someone lands on your Instagram page, they take a quick look at the 9 photo grid and decide whether or not to follow you.
2. Time : When is your audience online? For example if you're marketing to mums, it's not a good idea to post between 6-8pm in the evenings when most mums are busy with dinner and bedtime. So you need to be strategic about the times you post.
You also have to post consistently to be able to grow your account. Aim to post once a day, but if you don't have too many images, post at least 3 times a week and make sure you spend time on the platform and engage with people on the days you're not posting.
3. If you want a cohesive feed, you need to plan in advance which photos you will publish. There are some apps (Mosaic, Planoly, Later etc.) that let you arrange photos in your grid so you can see how to colours fit in before posting the photos.
4.Drive traffic to your website content by sharing relevant visual content. Make it easy for your followers to visit your page by adding your link in your profile.
5.Don't post and go! As soon as you publish a post, engage with your followers, answer any queries, reply to their comments. Which hashtags have you used? Search those hashtags and engage with the photos that come up in your search. Use geotagging as research shows that photos with geotagging increase engagement.
6.If your followers are sharing photos of your product, reposting user generated content is a wonderful way of connecting with your community.
7. Ask questions and invite your community to interact with you. Always add a call-to-action to your posts.
8.Share behind the scenes photos. People buy from people they know and trust. Share the story of your brand and business by showing your audience the people behind the business, or if you have a product, you can share the production process. Have you been to an event? Share it on Instagram stories or do a quick live session.
9.Don't forget to use emojis! Research shows that posts with emojis create more engagement. Even if you're a bit apprehensive using them on other platforms, make the most of emojis in Instagram marketing.
If you need more help regarding social media marketing, please get in touch.