Instagram has grown exponentially in the last couple of years. Whilst this is great, growing an audience and getting sales or leads is not as easy as it used to be. Turning your followers into paying customers requires a carefully devised strategy. It goes without saying that we need to use great images, captions that invite readers to engage with us, carefully chosen hashtags and Stories that will increase our impact. But what else could you do increase your Instagram sales?
Here are my top tips:
1.First impressions are important. Instagram is a visual platform. You need compelling images that tells the story of your brand and showcases your products. Decide on the aesthetic side of things and stick to them. What kind of images will work best for you? What kind of filters are you going to use? Will you use quotes, testimonials or user generated content? Think about all of these and use an app such as Later or Unum to plan a cohesive looking page.
2.Make sure your bio tells people what you do or sell in a clear way. Make sure you have your website and logo in your profile. Remember, people will decide whether to follow you or not in a few seconds. Make those seconds count.
3.Set up Instagram shopping if you are selling physical products. If you are using Shopify, Squrespace, Woomerce or similar platforms, you can easily connect your catalog with Facebook. This will allow followers to easily buy your tagged products on Instagram. If you have more then 10k followers, you can also add the Swipe Up function to your Stories.
4.A good Instagram influencer marketing strategy can help you get high traffic and more engagement, which in turn brings higher returns. Build relationships with key influencers in your industry to grow your reach and sales.
5.Use Instagram advertising to target audiences such as your Instagram followers, lookalikes of your Instagram followers or people who engaged with your Instagram posts. You can do so either through Business Manager or through your Instagram profile.
If you want to start promoting your Instagram posts directly through Instagram, go to your profile and select Promotions. Click on create your promotion, choose the photo you want to promote. Next you will select where you want to send people: your profile, your website or your direct messages. Once you select one of these options, you select your target audiences. Again you have a few options there, the automatic option targets people similar to your followers or you can manually enter targeting options. Then you choose your budget and set it to go live. Whilst this option is quick and easy, the Business Manager offers more strategic targeting functions.
6.Connect with your audience by building trust and like. Share the production process, your story,show them what makes your brand unique and how your products work. Why should they buy from you but not from a competitor? What do you offer that will hook your audience? Free shipping, 10 % off to your email subscribers, gift wrapping etc.
7. Are your followers sharing photos of your products? Share those with your followers. User-generated content provides great social proof for you. Professional photos of your products are great and of course has a place but we see more and more people wanting to see less polished images these days.
All of these strategies will help amplify your Instagram presence and increase sales as a result.
Need help with growing your Instagram account or running Instagram ad campaigns? Get in touch to book a Power Hour or book a free discovery call if you need help with running Instagram ads. Don't forget to subscribe to my email list to get my FREE pdf that will give you ideas to use in your Instagram Stories.