1.Your audience is on Facebook
First things first. A lot of business owners still wonder if their audience is on Facebook. Despite all the negative press about Facebook, it is still the biggest social media platform. 2 billion and counting users are on Facebook every month. They are your audience, your potential clients. If you don’t utilize the platform, your competitors will.
2. People log in to Facebook daily.
Do you check your Facebook account first thing in the morning? So do millions of people around the world. About 75 % of adults check Facebook log in to Facebook daily. Half of these log into Facebook multiple times a day.
3.Organic reach is dead.
As the platform grew, the content shared on Facebook has grown as well. Therefore there is a huge competition between every piece of content shared on Facebook. Last year, Mark Zuckerberg, announced that they want “meaningful content” from friends, family, and groups to be at the core of Facebook. This means that Facebook is favoring posts from family and friends over public content. This was emphasized in F8 earlier this month. Just posting to Facebook is not enough to grow your business as most of your content will not reach your followers. Therefore businesses owners need to consider Facebook ads if they want to grow their sales through Facebook.
4.Facebook advertising can work wonders if you use it strategically.
Facebook is an amazing advertising platform. The targeting opportunities it offers are simply mind blowing. However, boosting a few posts here and there just doesn’t cut it. You need to be strategic. Facebook ads are also integrated across social media platforms. When you advertise on Facebook, depending on where you create your ad and the type of ad you create, you can choose to show your ads on Instagram, Messenger and Audience Network.
5.Facebook offers many different targeting options.
You can advertise to people by age, interests, behavior, and location. If you know who you want to reach, then Facebook can help you find those people so that you can drive them to your website, increase brand awareness and sales.
6.You can measure your success in real time.
The beauty of Facebook ads is that you can always see what impact your ad is creating. If it’s not working well, you can switch it off. If it’s working well, you can scale it.
7.Retargeting options help you reach wider audiences.
You can retarget your website visitors, email list, people who abandon their carts, your Facebook page followers… There are so many options. You can also create custom audiences and lookalike audiences which lets you target people similar to the people who already engage with your business.
Currently Facebook is the most cost-effective advertising investment any business owner can make. The beauty of Facebook advertising is that you are always in control. Unlike traditional advertising mediums, you don’t have to spend thousands of pounds, only to find two months later no one has bought from you. You can target exactly the type of people who will be interested to buy from you.
Here is the thing though. Facebook ads work but they are not magic. We don't hang out on Facebook with our wallets open. So business owners need to use Facebook ads strategically to nurture and grow an audience that will buy from them.
Have you used Facebook ads? What was your experience?
If you need support running your ads, then please get in touch. You can hire me for monthly management of your ads or for hourly sessions. More info here.